3 Lessons You Can Learn From Your Digital Business Transformation Mistakes

All successful business owners know that making some mistakes along the way to growth is an inevitable part of success and that what’s truly important is to make sure that these mistakes become an education for the future. Lessons learned from failure often teach us the most about exactly what changes we need to make and help us grow stronger in our career by highlighting the areas in which we are weaker.  With the rapid transformation of corporate landscapes currently occurring as a result of constant technological innovation, digital business transformation is one major area of modern business ownership in which mistakes can occur.

For those wondering exactly what digital transformation is, it can be defined as the process of harnessing the power of new digital technologies and supporting capabilities to innovate new digital business models. With the breadth of digital technology available to the corporate world, this process can include almost anything. For those looking to understand different processes of digital transformation, many examples can be found in various college essay samples available online. Essay examples such as these can help to achieve a greater understanding of what digital business transformation actually entails, and as a result, make it easier to avoid the most common mistakes that occur.

Common methods of digital business transformation include:

  • Digitized communications (via apps, online conferences)
  • Digital workspaces
  • Digitizing databases
  • App and web creation
  • The implementation of digital analytics

As you get a better understanding of this process of modernization, it becomes clear that there’s quite a margin for error. Whether a company owner or a student writing about business in university, there are a number of important lessons that can be learned from digital business transformation mistakes.

  • Looking at the bigger picture

Many failed businesses suffer from an inability to see the bigger picture and understand the true scope that a new technology may present to industry. Writing off emerging technologies as simply a passing trend can be a type of conservatism that ends up letting competitors get a head start when it comes to valuable digital transformation.

Conversely, diving head-first into all-out digitization or technological transformation before the value and scope of technology were identified can be an overzealousness that ends up harming a company more than it helps. Investing in expensive or nascent technology before it’s proven it’s worth has been the downfall of many businesses.

The lesson to take away from both these failures is to focus on the importance of the bigger picture. Looking to the wider picture develops a balance between an openness to change, and the patience necessary to implement the right changes. Learning to listen to expert advice and consult a wide range of sources is a lesson that comes with narrow-minded mistakes.

  • Long term thinking

A common mistake made in digital business transformation is owners making moves towards digitization without considering how these changes can be incrementally built upon in the future. Having a vision of long-term technological goals is an important lesson for businesses looking to succeed and experience steady ongoing growth. Any attempt at digital business transformation should be done with a long-term vision of how the transformation may continue in the future.

  • Flexibility

The world of digital technology is evolving at an ever-more rapid pace, and it’s important for businesses to keep up to date. The rate of technological advancement, and the sudden appearance of game-changing technology, means that flexibility is a must when it comes to successfully performing a business transformation. One highly common mistake is becoming fixated on one direction of technological transformation, and as a result, missing out on new opportunities. This mistake can be avoided by keeping an open mind and developing a flexible approach to business innovation.

These are just a few of the most valuable lessons to be learned from common business transformation mistakes. Trial and error is all part of the path to developing a strong and dynamic corporate model. Luckily, the exciting pace of emerging technologies means that business owners never run out of the opportunity to tap into the next big thing and totally transform their business for the better.

Working from Home? Rent Your IT Instead of Buying It!

Do you and your employees need to work from home because of the corona restrictions? Then you need IT equipment such as laptops or computers for your employees so they can get their work done. Buying new IT equipment is a substantial investment, so it might be financially appealing to rent your IT. But did you know that renting can benefit your company in even more ways? In this article we tell you more about the advantages of renting IT.

Costs

Buying a new laptop is a big-ticket item, especially if you have to buy it for all your employees. Buying say 50 new laptops is a major initial investment. Spending a great deal of money at once can put you in financial difficulties when unexpected expenses occur. If you rent computers, you can spread the costs because you only have to pay a monthly fee. 

Up-to-date technology

As you might know, technology ages rapidly. A new laptop you buy today can already be old-fashioned in three years. If you rent a MacBook Pro (translate: MacBook Pro huren)  or other laptop at an IT rental company, you can expect it to be up-to-date. IT rental companies work with the latest hard- and software to keep up with current developments. You only get the best!  

Support

If you own IT equipment, you’re responsible for fixing technical issues, reparations and maintenance. If you rent computer equipment, you can rely on the IT rental company for reparations and maintenance. You can often get a replacement computer if any computer needs to be fixed and they can often assist you directly if any technical issues occur. So no unnecessary waiting, your employees can often go straight back to work!

Flexibility

Many jobs are variable, especially if your work on a project basis. If you own IT, you can’t easily buy and return it. If you rent IT, you can adjust your equipment to your needs, whether it’s in project scope or scale. Upscaling or downscaling is easy! 

Special Needs

To smoothen the process of working from home, you may need some extra IT equipment. For example, your employees may need a special work phone to stay in contact with their clients. IT rental companies often rent out more than just laptops and computers. You can often rent whatever you need; from renting an iPad or iPhone (translate: Iphone huren) to renting beamers and VR glasses! Rental companies can also install the equipment and ensure that all the settings are as you wish them to be. 

Renting IT is absolutely worth considering!

Small Business Tips For Students

Making money on your own is always a great idea during your study. Your college years are high time to make your first steps into adult life, financial independence, and future career. But if you want more than just earning some extra pocket money, starting your own business may seem like a perfect option that will help you earn for a living and teach you the essential market principles that may help you in the future a lot.

There are plenty of organizations that support young entrepreneurs; possibly there are some in your college, too. Read more on https://paperap.com/poverty-and-education/ to know everything about higher education and organizations there. But your own business means that you are solely responsible for every achievement and every failure. Think twice about the free time you have, the influence your new business will have on your study routine, and the investments you may need to make your business up and running. If you still are determined to try, here are some tips that may help you on the way.

Consult the experts

Even the greatest idea will stay in the realm of ideas without a reliable plan to make it real. But to make a plan, you need someone who has walked your way before and knows what obstacles are awaiting you on your road. Ask your friend, mentor, or teacher who has their own business already. Even if now they are thriving, ask about the first days and the hard days. The stories you are going to hear may be a bit discouraging, but they will help you understand the troubles of the newborn business and invent the ways to go through them before you face them.

These people can also help you to come up with a business plan. A business plan is an essential part of any startup that may be presented to the investors. Otherwise, you may just use it for yourself, as a guideline, to see what milestones lie ahead of you and how much time you have to reach the next one. The people who have already done that will help you make this plan realistic and achievable, balancing your dreams and desires with your possibilities and the reality. But to create a great business plan, you also need to…

Learn everything you can

We bet that your college has some extra courses that may be extremely helpful for young entrepreneurs. It may be a marketing class, a business strategy seminar, a crowdfunding training, or a full scale minor in economics. You need to absorb any knowledge you can get to learn about consumer behavior, marketing strategies, advertisement campaigns, media channels, and other things that may help your business develop.

Try to adjust and scale everything you hear, applying it to your brand. Build the image of your target audience, calculate the estimated revenue, train to write, and read legal documents that can contribute to your idea and your business plan. Even if you won’t use this exact piece of information, it will be a beneficial training that will help you understand the basics and may be later useful for some other ideas you’ll have in life.

Use the support

There are a few businesses that were created by one person alone. Usually, they started from a team of two or three eager people with shining eyes and a great plan. Doing business together is much easier in terms of time and effort, which is a crucial parameter when you still need to study and have some private time (you do need the private time because mental health is another essential thing for a business owner and a good student!). Think about the roles you need to keep your business running. Do you need a lawyer? A designer? An engineer? A communication specialist?

Think about the functions you are the best at. Don’t try to take them all to yourself; pick up roughly a third of them. Then think about the two other people who can fill the gaps. Don’t choose them just because they are your friends: they should be really good at what you want them to do to truly contribute to your business. Then all you need is to show them your idea and your plan and persuade them to do it together with you! It can be a fun team experience that will make your friendship even stronger!

Doing business isn’t a piece of cake for a college student. It really puts all your skills to the test. But your success can mean a great career that will determine all your life and in a good way. If you are truly eager, ready to work for a long time and grow up your business like you’d grow a tree – with love, patience, and consistency – you will win the most precious prize: money, experience, and valuable skills!

Short Guide To Productivity For Small Business Owners

No matter how big or small the business is, it would only be successful if and when it starts making some handsome profits. If you wish to be successful, it is essential to not lose out on productivity. 

Productivity is a subjective element that enables you to works towards an improved output. When your output increases, consequently, your profits start seeing a higher number. Thus, we can see that productivity is perhaps the key element for any business to run. 

However, there are a zillion things that need to be taken care of by business owners. The workload can often cause business owners to procrastinate which hinders with the progression and growth of the organization. 

To help you work on your productivity, here are a few steps, tools, and methods that you should certainly keep in mind or consider investing in. 

Step to increase your chances of getting productive

These are a few steps that will help in increasing the chances of you being in the zone. 

Work on improving your workspace

Your environment can either be your major distraction or your cause of focusing on your work. The decor, colours, and table clutter play a critical role in maintaining the productivity of an individual. Hence, it is best to carry out a little workspace makeover and change it as per your taste and preferences. 

It is also often said that minimal office decor can actually mess with your productivity. It is advised to add a pop of colour, plants, art, or some other cherished items around you. Moreover, you should also ensure that the odor around your workstation is preferred by you. 

Minimize interruptions 

Next is to minimize as many interruptions as possible. A study shows that it can take approximately 23 minutes to get back into the zone once you get distracted. So, in order to escape from the interruptions from your employees, you can set particular office hours for them to come and discuss various issues or operations with you, unless it’s an emergency. 

Also, it is advised to turn off the notifications on all of your electronic devices when you are planning to sit and work. Notification bells are probably the easiest way to get distracted and thus, lose out on productivity. 

Use some background noise 

In some cases, incorporating some sort of noise or sound in the background can help in increased concentration. You can choose the music or sound as per your taste and preferences. It is suggested that you only use external sounds if they work for you. 

Background noises could be some slow music, sounds of ocean, rain, waves, or anything similar. 

Tools to that help you stay productive 

Here are a few digital software and tools that you can consider investing in when planning to keep yourself and your work on track. 

Project management software

Managing work, resources, and timelines can often be a challenge. This is where an effective project management software comes in the picture. It is a tool that makes life easier for leaders by allowing them to plan and schedule a project, allocate resources, and work on change management. This tool also allows users to manage quality, budget, administrative operations, as well as communications. When you have everything in order and organized, your productivity tends to further increase. 

Time tracking tool 

Another tool that helps in increasing your productivity is a time tracking tool. This tool allows you to keep a track of where you are spending your time the most. You can figure out the websites and apps that are taking your time a lot more than you anticipated. By eliminating or reducing the use of these websites, you can allocate your time more wisely. Moreover, you can also time yourself to deduce the time a particular task is taking. This way, you can prioritize your work much better and stay focused. 

Conclusion 

Productivity is one of the major challenges that are often faced by individuals. Thanks to the various digital tools, maintaining productivity has now been slightly easier than before. Project management tool and time tracking software are perhaps the two tools that make it convenient for business owners to juggle between work. 

Why Legal Data Security is Important for Your Business

Starting a business demands a lot more than having an idea and a plan. It needs you to take care of every consumer’s needs, especially the security of their data. That, alongside creating a firewall on your business sites, ensures successful protection of data to enhance the business.

Many countries have adopted this legal framework to keep their businesses secure in some of the ways below. It has kept them secure from hackers and other illegal attempts to use data.

Prevent Future Data Breaches

Cybersecurity is rampant in today’s world because of the advancement in technology. It causes data breach for both your business and that of customers to unauthorized third party users. They may use it to their advantage through impersonation leading to the fall of the business’s position in the market.

It makes it essential to review your security measures often to keep your IT in check. Frequently check your website for any suspicious activities or the network in use and try to analyze collected data. Employ endpoint security software and set up firewalls on web pages to keep data at bay and safe.

You can ask experienced business owners who usually know the tricks of the trade, but if that does not prove to be of much help, you can find efficient law essay help online. Writix is a well-known resource that provides law essay writing assistance to students from law colleges and also the businessmen from various industries. 

Maintain Public Trust

Customer trust in a business is a critical aspect to keep you in the market and earning new ones. You fail to earn it when you do not allow users to decide whether to block or enable cookies. It also applies when you share their personal information with third-party users without consent hence end up violating ethical principles.

Once a user logs in their details, back it up in your systems and keep them secure through setting strong passwords. It is even easier to maintain it when having a Data Protection Officer to manage and keep data secure. Always ensure to permanently erase user data after they delete their accounts to maintain their trust in the future.

Avoid Incurring Additional Costs

Malicious activities on a business website cost you more than just time but end up incurring many expenses. Users shun away from accessing your pages due to a lack of assurance of the security of their data. The worst part is you end up with malware that causes slow loading of pages.

To avoid this, you need to adhere to data restriction laws in your area of jurisdiction. Most of them aim at ensuring you have a legitimate goal before sharing user data per the law. Use them to meet the limited purpose and stop using them when it is not necessary.

Maintaining Brand Reputation

You have to meet all legal data security measures to ensure the maintenance of the reputation of your brand. Current and prospective customers stick with your business if the processing of their data is within the data subject rights. It should not exceed the minimum amount but be adequate and relevant for use after seeking their consent.

You have to be cyber resilient to ensure that their data is not exposed to other users when you use it. It includes protecting it from insider threats that may lead to data leakage for malicious purposes.

Securing Future Profits

In the beginning, all may seem hazy due to the strict measures you have to put in place to ensure the security of data. It may cost much, but it is worthwhile soon to help in securing consistent profits for the business.

Start by identifying areas of residence of your users and the data regulation laws in these places. It is better than having the business in different regions with different legal measures because of the expenses incurred.

Conclusion

Legal data security is the best way to go when starting a business to ensure you meet consumer needs. It helps you prevent phishing, hacking, and insider threats of user information when you incorporate other alternative data protection means. You end up gaining the trust of your users and to the growth of your business. All you have to do is discover the legal data security demands of regions your consumers reside.

 

When Should You Buy TikTok Likes and Why These are Essential on Your Way Towards Online Popularity

You probably know lots about TikTok as this is a platform that currently becomes more and more popular over time, gathering people who’re making creative and funny shortcuts for their audience. But things are not that simple — behind blogging stands lots of opportunities for brand deals and growth, making money and starting a decent online career. That is why thousands of new users try to reach success here and have their lives settled with a great career online.

Nevertheless, becoming popular by yourself is not that easy, we’d even say that this is impossible right now — each successful account that you see right now has a whole team of professionals behind it and a used chance to buy TikTok likes for quick and efficient promotion. We want to tell you what exactly we mean by bought likes, when you need to buy them and how many you really need to become popular asap.

So, first things first, you have to purchase real likes for TikTok only. What do we mean? You could come by any website that claims to promote accounts on TikTok and buy the first pack of likes that you see, but it doesn’t guarantee results — to reach your goals you have to make sure that you’re purchasing genuine likes only, meaning these should come from actual people who’re using TikTok daily. Working with real people will make you popular, using bots — won’t, that’s why you have to check twice whether this company you’ve found cooperates with real people to provide their clients with real likes or if they are using bots and think of that as of an okay service to deliver. Bots aren’t good for anyone — yes, these will fill your profile with likes, but these will also provide zero interaction with your content, no real people will see what you’re posting and no real people will want to follow your profile or maybe even buy services and products that you’re advertising there.

Second of all, you should make sure that you’re purchasing adequately priced likes. Some companies can give you really low price options (almost for free) but most of the time it means that these are going to be bot-generated likes which aren’t good for your profile in any case. Options that are too expensive aren’t great either — aim for a mediocre price that will allow you to buy everything you need for promotion and maybe save some money in the process as well. We get it — not everyone is keen on the idea to waste lots of time on research to figure out which company is decent and which is not. You’d have to go through tons of comments and reviews from previous buyers to form an opinion of your own and come up to some sort of conclusion. To save you from that and to give you a nice clue we’d like to offer you cooperation with Soclikes — we are the company that provides clients with real services only, knows all the underwater rocks of this field and is always ready to show topnotch services and constant technical support.

Why else Soclikes is better than other promo companies

Through years of hard work we’ve been trying to form the main principles that would help us to leave each client completely satisfied with shown services. First one of them would be to always stay there for our customers and make sure that things go right. If any problems arise we will be here to fix everything asap and make sure that you’re content with intermediate and/or final results. Our managers are always there to answer your questions and solve your problems, so no matter the time of day and night you can always apply for help and get it.

We understand that some services might seem a little bit pricey — that’s why we’re trying to set regular sales and individual discounts to make our customers comfortable while buying as much as they need from our website. If you’re interested in buying demanded services with a very beneficial price you should definitely subscribe to our social media pages and join our chats in messengers — there we tell our customers when they’re able to buy all the services they need with discounts that drop up to 70% off the original prices. What else can anyone want from online promo?

We have more than a hundred options in total and we’re ready to provide you with the most quality and quick promo services that you’re able to find online. If you were thinking about promoting your account on TikTok but also were doubting this in terms of success and efficiency, you shouldn’t anymore — with the help of professional promoters you’ll be able to reach great results no matter what. Add some quality content and interaction with the audience to it and you’ll become a TikTok star in no time! We’re waiting for your questions in chat 24/7, if you have some, hit us with them right now!

The New Wave of Customer Service in Social Media: How Quickly do Customers Expect a Response?

In the era of consumerism, clients tend to demand more from businesses when it comes to the quality of products and customer service.

If we want to grow our business successfully, it’s time to begin to interact with customers using social media platforms such as Instagram, Facebook, LinkedIn, and more.

Telephones, letters, and other means of traditional forms of communication gradually lost their potential in the world of fast growing technology.

Keep reading to find out more about the demands of modern clients!

What are the customer’s expectations?

First, according to 2020 Sprout Social Index:

  •  Over 75% of the consumers expect a response in 24 hours.
  •  Over 35% of the respondents seek a response within 1 hour.

To put it another way, a greater number of customers expect a same-day response form customer service.In order to meet the needs of all the clients, rapid and efficient customer care becomes a necessity of every profitable brand.

Aspiring businesses need to be present on several social media platforms to make the customer service experience as comfortable and available as possible. The top 3 most popular social media sites for a company’s presence are considered to be: Facebook, Twitter, and Instagram.

Showing constant attention, as well as effective interaction with customers, may positively influence a brand’s popularity. Answering service cost and plans, there are many ways for business owners to assure clients with proper customer care amongst different social media channels.

Why Does Social Media Response Time Matter?

Social media gives a feeling of constant presence and availability, which results in customers demanding quick responses.

Speeding up the customer service process can result in attracting loyal clients.  As more and more users rely on customer’s care available on various social media platforms it becomes a crucial factor in building the client’s trust.

What is an Average Response Time on Different Social Media Platforms?

To understand the specification of certain social media sites in terms of customer care better, take a look below.

TWITTER

Twitter is considered as a less formal and more “instant” type of platform as opposed to Facebook. That is why communication using this medium is much more rapid as you are expected to read and reply to other people’s tweets immediately.

According to some reports the average response time from any company’s account on Twitter takes one day, seven hours and 12 minutes.

Besides two different styles of previously mentioned platforms, there is still a common denominator between those  social media platforms. Brands do not answer fast enough. Even though 64% of clients on Twitter demand a response from companies within one hour.

Facebook

This platform is mainly perceived as more user-oriented. Posts are usually published less frequently by average users. That provides a large scope for the company’s activities and customers to express their opinions and stories.

According to some studies, the average response time for brands using Facebook takes about one day, three hours, and 47 minutes. But still, 85% of customers on Facebook demand an answer from companies in less than six hours.

Facebook measures how responsive your brand’s profile is. So how does this platform calculate your response rate? It’s really simple. It fully depends on the percentage of messages answered and how long did it take you to respond.

A good response rate can make your company’s profile more likely to earn

‘Very Responsive to Messages’ badge. This positive implication may assure users about the high standards of your brand by putting customers first.

Various forms of live chats

This form of communication provides a client as well as a brand with privacy. So that suggesting a client some solutions may not be judged by other users.

It’s crucial to mention that live chats can be used not only on the company’s website but also on other social media platforms such as: Instagram, Facebook, Twitter.

Summing up

Improving customer service by responding to live chats as fast as possible or “being present” on different social media channels will surely help the brand gain trust.

Huge successful brands around the globe like: Coca-Cola, Nike or Tesco have proven to us how building engaging systems on different social media platforms will be an integral part of every worldwide brand.

A Guide to Launching Your Student Business on Social Media

Starting a business right when you are at college? In today’s digital world, the business environment is very flexible, which makes this not only possible, but actually quite simple! These days, pretty much anyone can start an enterprise. All you need is an idea and a knowledge of how to promote this idea to the world.

Just to give you a few prompts, students can consider some of the following simple opportunities to start their own business before even graduating from college:

  • Photography;
  • Videography;
  • Academic writing (similarly to how you can find an essay helper at https://essayhub.com/);
  • Online tutoring;
  • Blogging;
  • Design;
  • Delivery, etc.

And there are tons of other ideas!

However, while it is not that hard to find a suitable niche or idea, starting a business is never a piece of cake. Most issues kick in when it comes to promoting your services or products. Luckily, this can be done through social media. Want to learn how? – In this guide, we will tell you everything about it!

Launching Student Business on Social Media: A Step-by-Step Guide

Social media has plenty of benefits for startups, especially those run by students who need to cover their own expenses. First of all, using social media for promoting your idea is not as hard as it may seem. Secondly, it is relatively cheap. And thirdly – in 2020, about 3.81 billion people are active users of social media. This means that your potential customers are out there somewhere. All you need to do is to reach out to them!

Build a Plan

Regardless of whether you decided to launch a student blog or want to offer any kind of services, the first thing you should take care of is a well-thought-out plan. A detailed plan will give you a clear, SMART goal. Which, in its turn, will help you define the right metrics to track the progress.

To create an effective social media plan, take the following steps:

  • Set your goals (e.g. to acquire customers, to boost brand recognition, etc.).
  • Research the competition and define what SMM tactics they use.
  • If you already have business accounts on social media, conduct an audit to see what holds you back from reaching the set goals.
  • Think of the right visual and written content that will complement your strategy.
  • Create an SMM calendar.

Pro Tip: at the beginning of your path, you might want to make it through with organic posts for free. That’s totally fine. But, you have to do this right. If you are not planning to invest in advertising yet, you have to make your pages interesting for users. For this, try the 80-20 rule – post 80% of engaging, informative, and entertaining content, and only 20% of marketing content. This will help you gain some followers and raise the bar!

Get to Know Your Target Audience

One thing we love about social media in terms of business is that it allows entrepreneurs to micro-target their prospects and, thus, achieve better and faster results. However, to make this benefit work for you, you must first identify your target clients!

Here are a few tips on how to do this:

  • Analyze profiles of your current audience (clients)
  • Look at your competitors
  • Conduct surveys
  • Experiment
  • Monitor the engagement

All these tricks will help you get to know your audience better and, eventually, create content that is perfectly tailored to their needs.

Define the Most Effective Platforms for You

Once you know your target audience, you can decide which networks should work best for you. But, don’t make any guesses! To make the right decisions, be sure to check out the demographics of different platforms to see which ones are used most by your prospects.

To give you an example here, we can assume that your student business will be targeted at students as well. Checking the demographics, we can see that:

  • Facebook use: 76% of people of 18-24 years; 84% of people of 25-30 years.
  • Instagram use: 75% of people of 18-24 years; 57% of people of 25-30 years.
  • Twitter use: 44% of people of 18-24 years; 31% of people of 25-30 years.

Based on this, we can see that Instagram and Facebook should be much more effective for your needs. If you’re on Twitter, you can also use a service to buy Twitter followers

Build Authority

Here is one thing to keep in mind – the authority of your startup brand is vital for success! It is what makes prospects trust you.

How to build authority? Show others that you are an expert in your niche. For example, if you are launching a design startup, make sure to notify your audience that you have a design major, share your professional knowledge, showcase your skills and portfolio, etc. This will help establish credibility and evoke trust. And this, eventually, will help you transform prospects into actual customers!

Experiment & Track Results

So, you already know who your potential customers are, have chosen the best platform, and have an SMM plan. What’s next? – Next on, get out there and experiment! Chances are you won’t get immediate success. It takes time to promote a business. But, what you can do now is experiment with content and strategies and track outcomes to eventually find a tactic that brings you the most benefits.

Good luck!

3 Business Apps every Realtor needs on their Smartphone

Let’s face it: as a realtor, you are as busy as a beaver. You have a lead to pursue, meetings to attend, and a sale to close—all in a day’s work.

True enough, being a realtor is exciting, and being a successful one at that can lead to gratifying rewards.

This, however, requires you to always be on top of things. Without incredible organization, you can cave in from the number of things you need to do.

Thanks to technology, we got you covered. The key to organization is at the tip of your fingertips. Here are three apps you need to install on your phone ASAP.

Zillow Premier Agent

Zillow Premier Agent is a customer relationship management (CRM) platform that lets you manage your leads and agent team efficiently.

The app basically generates leads by redirecting prospective buyers without agents to you. The app doesn’t only rely on Zillow’s website. Zillow Premier Agent has a wide network of leading real estate websites like Trulia and StreetEasy.

The great thing about Zillow Premier Agent is that it already offers so much from their free CRM. You get instant alerts with every new lead along with their property and contact details. Leads from many sources can all be consolidated through your Gmail account. You can even record your phone calls for later listening.

Not only that, but you can also manage your team by assigning the right leads to the right agents per price, location, or property type. Monitoring and tracking tasks for your team members through the app has never been this easy.

Zillow Premier Agent is available on both Apple and Android devices. Zillow Premier Agent’s pricing is determined by both ZIP code and competition. If you are part of a team with a larger marketing budget, then this will be of great help to you.

Zapier

Zapier is a must-have, especially for realtors like you who juggle between software. It is a workflow automation app that connects functions between apps. These workflows can be saved for further use later.

How does it work?

You simply create workflows called Zaps with 2 (or more) easy steps. Zaps are created when you set which action is done based on a change from another app. This process is automatic, which can help you focus on more important work. It’s no wonder why Zapier rhymes with happier.

The first step is to create a trigger. Anything can be a trigger: when you receive a new lead from online listings like this one at https://precondo.ca/new-condos-brampton/, when someone registers to your event, or even as simple as receiving an email.

Then you choose an action for the second step. After you receive a new lead from Step 1, Zapier can add the lead to your email list. For event registration, you can send the client a welcome email. You can add more steps to your Zap if you want to.

Every time a Zap runs, information from one app to another is transferred securely. Zapier can connect about a thousand integrations and apps like any of the Google apps, Trello, Follow Up Boss, or social media apps like Twitter and Facebook Lead Ads.

Zapier is available on both Apple and Android devices. Zapier offers an unlimited free plan for 5 zaps and at most a hundred tasks per month. Setting up multi-step zaps starts from CAD 26.52 with their Starter plan.

Spacio

Spacio markets itself as a paperless open house app. Yep, you heard that right. Instead of leaving sign-up sheets for open houses like this one which has Calgary houses for sale, you can collect their information using Spacio instead. This way, you avoid clients easily messing the data up.

You don’t even need to rely on a CRM app to send follow-up emails. Spacio can do that for you. The app also notifies you of new visitors and allows you to market your listings on social media and websites.

Spacio can be integrated with a number of apps like BoomTown!, IDC Global, Contactually, DocuSign, and many more.

Spacio is available on both Apple and Android devices. Pricing starts at $25 for agents but offers a 30-day free trial.

What’s Next For You

If you think you’re falling through and need some robust organization in your life, these apps can surely help you. Remember: real estate isn’t just about marketing houses and properties. It’s also about marketing yourself. If you can’t follow through because you missed several things, then you’re doomed to fail.

But with the centralization, streamlining, and organization these apps offer, you’re on your way to better yourself and hopefully succeed as a real estate agent.

How Online Reputation Management Software Can Make Your Small Business Productive

Online reputation management should be part of any effective digital marketing strategy. Gone are the days when only businesses provided information about themselves and their products. Now, through social media and Google, prospects can get any information that they need about a brand. If marketers wish to make sales, they must have a good reputation. 

Online reputation management isn’t just about pulling down negative reviews, social media posts, or blog articles. It’s about transparently displaying one’s business and responding professionally and positively to all kinds of reviews. An online reputation management software is a critical tool that every marketer wants to have a good reputation. 

Here’s how online reputation management software will improve a business’s productivity. 

It Increases Visibility

Small business productivity depends on its visibility on the web. Marketers can create visibility through well-structured content and online presence on other various platforms. They can also leverage social media sites like Facebook and Twitter and promotional video channels such as YouTube. Without proper management software to handle these platforms, management may be a tedious process. But with the appropriate software technology, management is made simple.

Reputation management tools can scour the web to monitor visitor reactions, comments, discussions, and reviews. This updates the marketer on his site’s progress and can help him take necessary measures to counter any challenges. Through data obtained from an online reputation management software, a marketer can know which SEO steps to take to increase his brand’s visibility. 

It Generates Business Insights

Reputation software is a great tool that a brand owner can use to fetch smart insights about his business. Through the technology of charting out customer feedback, ORM software can give report analytics graphs that a marketer can use to know his customers’ wants. 

Also, reputation software can give percentages of reviews that are on an individual’s site. A marketer can place positive reviews on search engines to attract new users searching for products offered by his company. The reviews can also act as feedback for planning the launch of future products and services.  Negative reviews can help marketers to improve their services and products. 

It Builds Credibility and Trust

Many people buy products and services from businesses that they trust, and a business’ trustworthiness depends on how people perceive it in the market and how credible it is. Online reputation management software can help a brand owner to promote his business in the best way possible.

Some software ensures that only content that empowers a brand enters social sites and search engines. By using this software, a marketer can control what his audience views. This software can also help a brand owner create uniform content for multiple web platforms to earn more credibility. However, building trust and credibility shouldn’t only be left to tools alone. Marketers also need to urge their loyal customers to write more positive comments. When positive customer reviews and ORM software combine, a brand owner builds powerful credibility. 

It May Increase Sales

The internet is the new marketing platform for goods and services. Though it can’t entirely replace brick and mortar stores, it supplements them well. Having an ORM software that engages prospects online directly or indirectly can improve sales. This software can also help brand owners to analyze the best way of converting prospective customers. From data about customers’ behavior and reaction, a marketer can formulate a communication strategy that can help him to improve sales. 

It Builds A Business’s Image

An effective ORM software can help a marketer build his brand’s image. Using appropriate communication software, a brand owner can monitor his customers’ responses and create a positive image for his business. It can also help him put out a social media post when most of his prospects are online. If many customers are talking positively about a product, an ORM software can make it the center of communication to attract more customers. 

Final Word

Online reputation management is an essential aspect of digital marketing. One bad reputation can ruin the success of a business that has taken years to build. Therefore, a marketer needs to have an online reputation management strategy that can help him keep his reputation intact. It’s possible to manage a business’s reputation manually, though it requires more time and effort. On the other hand, using an online reputation management software makes the management work simple. ORM software can help marketers increase visibility, generate business insights, build credibility, trust, and brand image, and increase sales.