The New Wave of Customer Service in Social Media: How Quickly do Customers Expect a Response?

In the era of consumerism, clients tend to demand more from businesses when it comes to the quality of products and customer service.

If we want to grow our business successfully, it’s time to begin to interact with customers using social media platforms such as Instagram, Facebook, LinkedIn, and more.

Telephones, letters, and other means of traditional forms of communication gradually lost their potential in the world of fast growing technology.

Keep reading to find out more about the demands of modern clients!

What are the customer’s expectations?

First, according to 2020 Sprout Social Index:

  •  Over 75% of the consumers expect a response in 24 hours.
  •  Over 35% of the respondents seek a response within 1 hour.

To put it another way, a greater number of customers expect a same-day response form customer service.In order to meet the needs of all the clients, rapid and efficient customer care becomes a necessity of every profitable brand.

Aspiring businesses need to be present on several social media platforms to make the customer service experience as comfortable and available as possible. The top 3 most popular social media sites for a company’s presence are considered to be: Facebook, Twitter, and Instagram.

Showing constant attention, as well as effective interaction with customers, may positively influence a brand’s popularity. Answering service cost and plans, there are many ways for business owners to assure clients with proper customer care amongst different social media channels.

Why Does Social Media Response Time Matter?

Social media gives a feeling of constant presence and availability, which results in customers demanding quick responses.

Speeding up the customer service process can result in attracting loyal clients.  As more and more users rely on customer’s care available on various social media platforms it becomes a crucial factor in building the client’s trust.

What is an Average Response Time on Different Social Media Platforms?

To understand the specification of certain social media sites in terms of customer care better, take a look below.

TWITTER

Twitter is considered as a less formal and more “instant” type of platform as opposed to Facebook. That is why communication using this medium is much more rapid as you are expected to read and reply to other people’s tweets immediately.

According to some reports the average response time from any company’s account on Twitter takes one day, seven hours and 12 minutes.

Besides two different styles of previously mentioned platforms, there is still a common denominator between those  social media platforms. Brands do not answer fast enough. Even though 64% of clients on Twitter demand a response from companies within one hour.

Facebook

This platform is mainly perceived as more user-oriented. Posts are usually published less frequently by average users. That provides a large scope for the company’s activities and customers to express their opinions and stories.

According to some studies, the average response time for brands using Facebook takes about one day, three hours, and 47 minutes. But still, 85% of customers on Facebook demand an answer from companies in less than six hours.

Facebook measures how responsive your brand’s profile is. So how does this platform calculate your response rate? It’s really simple. It fully depends on the percentage of messages answered and how long did it take you to respond.

A good response rate can make your company’s profile more likely to earn

‘Very Responsive to Messages’ badge. This positive implication may assure users about the high standards of your brand by putting customers first.

Various forms of live chats

This form of communication provides a client as well as a brand with privacy. So that suggesting a client some solutions may not be judged by other users.

It’s crucial to mention that live chats can be used not only on the company’s website but also on other social media platforms such as: Instagram, Facebook, Twitter.

Summing up

Improving customer service by responding to live chats as fast as possible or “being present” on different social media channels will surely help the brand gain trust.

Huge successful brands around the globe like: Coca-Cola, Nike or Tesco have proven to us how building engaging systems on different social media platforms will be an integral part of every worldwide brand.

A Guide to Launching Your Student Business on Social Media

Starting a business right when you are at college? In today’s digital world, the business environment is very flexible, which makes this not only possible, but actually quite simple! These days, pretty much anyone can start an enterprise. All you need is an idea and a knowledge of how to promote this idea to the world.

Just to give you a few prompts, students can consider some of the following simple opportunities to start their own business before even graduating from college:

  • Photography;
  • Videography;
  • Academic writing (similarly to how you can find an essay helper at https://essayhub.com/);
  • Online tutoring;
  • Blogging;
  • Design;
  • Delivery, etc.

And there are tons of other ideas!

However, while it is not that hard to find a suitable niche or idea, starting a business is never a piece of cake. Most issues kick in when it comes to promoting your services or products. Luckily, this can be done through social media. Want to learn how? – In this guide, we will tell you everything about it!

Launching Student Business on Social Media: A Step-by-Step Guide

Social media has plenty of benefits for startups, especially those run by students who need to cover their own expenses. First of all, using social media for promoting your idea is not as hard as it may seem. Secondly, it is relatively cheap. And thirdly – in 2020, about 3.81 billion people are active users of social media. This means that your potential customers are out there somewhere. All you need to do is to reach out to them!

Build a Plan

Regardless of whether you decided to launch a student blog or want to offer any kind of services, the first thing you should take care of is a well-thought-out plan. A detailed plan will give you a clear, SMART goal. Which, in its turn, will help you define the right metrics to track the progress.

To create an effective social media plan, take the following steps:

  • Set your goals (e.g. to acquire customers, to boost brand recognition, etc.).
  • Research the competition and define what SMM tactics they use.
  • If you already have business accounts on social media, conduct an audit to see what holds you back from reaching the set goals.
  • Think of the right visual and written content that will complement your strategy.
  • Create an SMM calendar.

Pro Tip: at the beginning of your path, you might want to make it through with organic posts for free. That’s totally fine. But, you have to do this right. If you are not planning to invest in advertising yet, you have to make your pages interesting for users. For this, try the 80-20 rule – post 80% of engaging, informative, and entertaining content, and only 20% of marketing content. This will help you gain some followers and raise the bar!

Get to Know Your Target Audience

One thing we love about social media in terms of business is that it allows entrepreneurs to micro-target their prospects and, thus, achieve better and faster results. However, to make this benefit work for you, you must first identify your target clients!

Here are a few tips on how to do this:

  • Analyze profiles of your current audience (clients)
  • Look at your competitors
  • Conduct surveys
  • Experiment
  • Monitor the engagement

All these tricks will help you get to know your audience better and, eventually, create content that is perfectly tailored to their needs.

Define the Most Effective Platforms for You

Once you know your target audience, you can decide which networks should work best for you. But, don’t make any guesses! To make the right decisions, be sure to check out the demographics of different platforms to see which ones are used most by your prospects.

To give you an example here, we can assume that your student business will be targeted at students as well. Checking the demographics, we can see that:

  • Facebook use: 76% of people of 18-24 years; 84% of people of 25-30 years.
  • Instagram use: 75% of people of 18-24 years; 57% of people of 25-30 years.
  • Twitter use: 44% of people of 18-24 years; 31% of people of 25-30 years.

Based on this, we can see that Instagram and Facebook should be much more effective for your needs.

Build Authority

Here is one thing to keep in mind – the authority of your startup brand is vital for success! It is what makes prospects trust you.

How to build authority? Show others that you are an expert in your niche. For example, if you are launching a design startup, make sure to notify your audience that you have a design major, share your professional knowledge, showcase your skills and portfolio, etc. This will help establish credibility and evoke trust. And this, eventually, will help you transform prospects into actual customers!

Experiment & Track Results

So, you already know who your potential customers are, have chosen the best platform, and have an SMM plan. What’s next? – Next on, get out there and experiment! Chances are you won’t get immediate success. It takes time to promote a business. But, what you can do now is experiment with content and strategies and track outcomes to eventually find a tactic that brings you the most benefits.

Good luck!

3 Business Apps every Realtor needs on their Smartphone

Let’s face it: as a realtor, you are as busy as a beaver. You have a lead to pursue, meetings to attend, and a sale to close—all in a day’s work.

True enough, being a realtor is exciting, and being a successful one at that can lead to gratifying rewards.

This, however, requires you to always be on top of things. Without incredible organization, you can cave in from the number of things you need to do.

Thanks to technology, we got you covered. The key to organization is at the tip of your fingertips. Here are three apps you need to install on your phone ASAP.

Zillow Premier Agent

Zillow Premier Agent is a customer relationship management (CRM) platform that lets you manage your leads and agent team efficiently.

The app basically generates leads by redirecting prospective buyers without agents to you. The app doesn’t only rely on Zillow’s website. Zillow Premier Agent has a wide network of leading real estate websites like Trulia and StreetEasy.

The great thing about Zillow Premier Agent is that it already offers so much from their free CRM. You get instant alerts with every new lead along with their property and contact details. Leads from many sources can all be consolidated through your Gmail account. You can even record your phone calls for later listening.

Not only that, but you can also manage your team by assigning the right leads to the right agents per price, location, or property type. Monitoring and tracking tasks for your team members through the app has never been this easy.

Zillow Premier Agent is available on both Apple and Android devices. Zillow Premier Agent’s pricing is determined by both ZIP code and competition. If you are part of a team with a larger marketing budget, then this will be of great help to you.

Zapier

Zapier is a must-have, especially for realtors like you who juggle between software. It is a workflow automation app that connects functions between apps. These workflows can be saved for further use later.

How does it work?

You simply create workflows called Zaps with 2 (or more) easy steps. Zaps are created when you set which action is done based on a change from another app. This process is automatic, which can help you focus on more important work. It’s no wonder why Zapier rhymes with happier.

The first step is to create a trigger. Anything can be a trigger: when you receive a new lead from online listings like this one at https://precondo.ca/new-condos-brampton/, when someone registers to your event, or even as simple as receiving an email.

Then you choose an action for the second step. After you receive a new lead from Step 1, Zapier can add the lead to your email list. For event registration, you can send the client a welcome email. You can add more steps to your Zap if you want to.

Every time a Zap runs, information from one app to another is transferred securely. Zapier can connect about a thousand integrations and apps like any of the Google apps, Trello, Follow Up Boss, or social media apps like Twitter and Facebook Lead Ads.

Zapier is available on both Apple and Android devices. Zapier offers an unlimited free plan for 5 zaps and at most a hundred tasks per month. Setting up multi-step zaps starts from CAD 26.52 with their Starter plan.

Spacio

Spacio markets itself as a paperless open house app. Yep, you heard that right. Instead of leaving sign-up sheets for open houses like this one which has Calgary houses for sale, you can collect their information using Spacio instead. This way, you avoid clients easily messing the data up.

You don’t even need to rely on a CRM app to send follow-up emails. Spacio can do that for you. The app also notifies you of new visitors and allows you to market your listings on social media and websites.

Spacio can be integrated with a number of apps like BoomTown!, IDC Global, Contactually, DocuSign, and many more.

Spacio is available on both Apple and Android devices. Pricing starts at $25 for agents but offers a 30-day free trial.

What’s Next For You

If you think you’re falling through and need some robust organization in your life, these apps can surely help you. Remember: real estate isn’t just about marketing houses and properties. It’s also about marketing yourself. If you can’t follow through because you missed several things, then you’re doomed to fail.

But with the centralization, streamlining, and organization these apps offer, you’re on your way to better yourself and hopefully succeed as a real estate agent.

How Online Reputation Management Software Can Make Your Small Business Productive

Online reputation management should be part of any effective digital marketing strategy. Gone are the days when only businesses provided information about themselves and their products. Now, through social media and Google, prospects can get any information that they need about a brand. If marketers wish to make sales, they must have a good reputation. 

Online reputation management isn’t just about pulling down negative reviews, social media posts, or blog articles. It’s about transparently displaying one’s business and responding professionally and positively to all kinds of reviews. An online reputation management software is a critical tool that every marketer wants to have a good reputation. 

Here’s how online reputation management software will improve a business’s productivity. 

It Increases Visibility

Small business productivity depends on its visibility on the web. Marketers can create visibility through well-structured content and online presence on other various platforms. They can also leverage social media sites like Facebook and Twitter and promotional video channels such as YouTube. Without proper management software to handle these platforms, management may be a tedious process. But with the appropriate software technology, management is made simple.

Reputation management tools can scour the web to monitor visitor reactions, comments, discussions, and reviews. This updates the marketer on his site’s progress and can help him take necessary measures to counter any challenges. Through data obtained from an online reputation management software, a marketer can know which SEO steps to take to increase his brand’s visibility. 

It Generates Business Insights

Reputation software is a great tool that a brand owner can use to fetch smart insights about his business. Through the technology of charting out customer feedback, ORM software can give report analytics graphs that a marketer can use to know his customers’ wants. 

Also, reputation software can give percentages of reviews that are on an individual’s site. A marketer can place positive reviews on search engines to attract new users searching for products offered by his company. The reviews can also act as feedback for planning the launch of future products and services.  Negative reviews can help marketers to improve their services and products. 

It Builds Credibility and Trust

Many people buy products and services from businesses that they trust, and a business’ trustworthiness depends on how people perceive it in the market and how credible it is. Online reputation management software can help a brand owner to promote his business in the best way possible.

Some software ensures that only content that empowers a brand enters social sites and search engines. By using this software, a marketer can control what his audience views. This software can also help a brand owner create uniform content for multiple web platforms to earn more credibility. However, building trust and credibility shouldn’t only be left to tools alone. Marketers also need to urge their loyal customers to write more positive comments. When positive customer reviews and ORM software combine, a brand owner builds powerful credibility. 

It May Increase Sales

The internet is the new marketing platform for goods and services. Though it can’t entirely replace brick and mortar stores, it supplements them well. Having an ORM software that engages prospects online directly or indirectly can improve sales. This software can also help brand owners to analyze the best way of converting prospective customers. From data about customers’ behavior and reaction, a marketer can formulate a communication strategy that can help him to improve sales. 

It Builds A Business’s Image

An effective ORM software can help a marketer build his brand’s image. Using appropriate communication software, a brand owner can monitor his customers’ responses and create a positive image for his business. It can also help him put out a social media post when most of his prospects are online. If many customers are talking positively about a product, an ORM software can make it the center of communication to attract more customers. 

Final Word

Online reputation management is an essential aspect of digital marketing. One bad reputation can ruin the success of a business that has taken years to build. Therefore, a marketer needs to have an online reputation management strategy that can help him keep his reputation intact. It’s possible to manage a business’s reputation manually, though it requires more time and effort. On the other hand, using an online reputation management software makes the management work simple. ORM software can help marketers increase visibility, generate business insights, build credibility, trust, and brand image, and increase sales. 

Optima Tax Relief Notifies Taxpayers to Withhold from Unemployment to Avoid Owing

During the ongoing Coronavirus pandemic, millions of Americans lost their jobs and are now receiving unemployment compensation, many of them for the first time. For many taxpayers, they may be unaware that their unemployment is taxable and that they will most likely need to withhold from their compensation in order to avoid owing a tax liability when it comes time to file taxes. 

Optima Tax Relief helps taxpayers understand what they need to do in order to stay on the right side of the IRS.

What is a withholding?

Federal law allows recipients to choose between a flat 10% withholding from the benefits a taxpayer receives in order to cover a portion of all of their tax liability. In order for recipients to change their withholding, they must complete Form W-4V, Voluntary Withholding Request and give it to the agency paying their benefits. 

For recipients who choose to be exempt from a withholding, they can make voluntary quarterly estimated tax payments. Taxpayers are advised to make estimated tax payments quarterly in order to avoid owning a tax balance when it comes time to file.

Additional types of payments taxpayers should check for withholding

  • Benefits paid by a state of the District of Columbia from the Federal Unemployment Trust Fund.
  • Railroad unemployment compensation benefits.
  • Disability benefits paid as a substitute for unemployment compensation.
  • Trade readjustment allowances under the Trade Act of 1974.
  • Unemployment assistance under the Disaster Relief and Emergency Assistance Act of 1974.
  • Unemployment assistance under the Airline Deregulation Act of 1978 Program.

Those receiving unemployment benefits that return to work before the end of the year can use the IRS Tax Withholding Estimator to double-check that the right amount of taxes is being withheld from their paycheck. 

10 Successful Ways to Increase the Number of Likes on YouTube

Some companies choose to focus on popular social media platforms when trying to promote their brand and make some sales. They might spend their time creating content for:

  • Facebook
  • Instagram
  • Pinterest
  • Twitter

Depending on where your target audience likes to spend their time, any of those might be appropriate. However, you might do better focusing on YouTube instead.

Why Does YouTube Matter So Much for Marketing Purposes?

The reason some business entities don’t spend time on YouTube so much is that they don’t necessarily think of it like other social media platforms. However, if you look at the format, you’ll see that’s precisely what it is. 

You still collect likes, followers, and comments on your YouTube channel, just the same as you would for the other social media platforms we mentioned.

Besides, YouTube has something going for it that the other social media platforms we talked about don’t. That is the way people of all ages enjoy it and use it frequently. 

YouTube is a platform that Baby Boomers, Generation X, Millennials, and Gen Z all appreciate. Even some earlier generations than these use it. Because of this, you can attract a ton of attention for your brand if you use it correctly, more so than nearly any other platform.

The Most Critical YouTube Engagement Metric

Now that we’ve gone over how critical YouTube can be for your marketing strategy, the next thing we need to establish is the most vital metric related to your channel. 

You always want more likes, followers, and comments, regardless of whether we’re talking about YouTube or some other social media platform. However, you could argue that likes matter more on YT than anything else.

That is because:

  • With more likes, people will want to watch your videos.
  • With very few likes, YT users will avoid watching because they’ll assume no one enjoys what you’re producing.

Therefore, it does become essential for you to get as many likes for each video as possible. We’ll go over ten proven strategies for how you can do that very thing.

Buying Positive Engagement

One thing that you might do is to purchase YouTube likes at cheap prices on one of the websites that offer this service. The process is quite easy. You simply:

  • Select the package you want.
  • GIve the company your channel and video info.
  • Pay by credit card or another approved method.
  • Give them your email address so they can confirm.

Then, they’ll begin delivering the positive engagement that you bought from them. This practice is not illegal or unethical. Many companies do it, particularly if they’re starting on YT, and no one knows who they are yet. If you’re on Twitter, you can also use a service to buy Twitter followers

Come Up with a Highly Informative Video Idea

Another thing that you might choose to do is come up with an idea for a video that you know is going to fascinate your fan base. To do that, you may need to conduct a little research.

You could reach out to your fans via your other social media accounts and ask them pressing questions for which they want answers. Where you see some overlap, that’s where you should focus when you’re creating new video content.

If you create a new video that answers a question that has long plagued your fan base, then that’s a sure way to get some likes. You’re providing a valuable service that they’re going to appreciate.

Come Up with an Extremely Original Video

Another thing to do is to come up with a video that is unlike anything that anyone has seen before. Presumably, it’s going to have to do with your niche in some way. However, you’re trying to come up with something completely new.

That might have to do with the video’s production. You could present some visual elements that are unlike anything your competitors are doing. You might also put a spin on a common topic within your niche so that people will look at it in a new light. 

Being original is not easy, so it might take your whole creative team working together to accomplish this feat.

Create Something that Feels “Of the Moment”

There are some videos that companies make that are highly topical. They have something to do with what’s happening in society more than they do with the particular company that is making them.

You might elect to go in that direction if you can come up with something clever. You’re trying to demonstrate with such a video that you have your finger on the pulse of mainstream society. 

Perhaps your video is a spoof of something in the news, or you’re gently poking fun at a public figure or highly-visible ad campaign. 

Make Something Funny

If you want people to love what you’re producing, humor is a surefire way to get positive engagement. You might choose to approach a comedy writer to see if they have any video ideas.

You probably want something that has to do with your niche in some way, or the video will be a total non sequitur. Remember that you’re going for frivolity, but you’re also trying not to offend anyone too badly. There can be a fine line between subversive and hurtful humor. 

Make Something Cute  

You might also decide to make a video or a series of videos that pile on the cute factor. People love watching videos that feature pratfalls, babies, or animals. 

Babies or puppies might not have anything to do with your brand, but if you can shoehorn them into a video idea, it is highly likely you’re going to see some positive engagement as a result.

Focus on the Title

You might also see some success if you come up with the right title. This is an area that some YT creators neglect.

Your title should always include some keywords, so do some research to determine which one you need most. Most videos also do better when the title features a number, either the number of things you’re going to cover in the video or the year you’re making it.

Write an Excellent Description

You should also check to be sure that you’ve written a great video description. It should feature just enough information to be intriguing, yet still be concise. 

At the description’s end, you should also include some links that watchers can use to locate your website and other social media channels.

Include a Few Relevant Tags

You should add about four to eight relevant video tags. These let YT know what the video is about. 

When people search for the keywords that involve your tags, the algorithm will then make your videos show up, and people will watch and like them. 

Customize Your Thumbnail

One last you can do is customize your video’s thumbnail. This is the small picture that people see when they’re considering whether or not to watch. 

If you don’t create a custom one, then the platform will just grab a random frame from the video. You don’t want that.

Now you have ten ideas that you can implement as you attempt to create the perfect YT video that will generate tons of likes and boost your popularity.   

Mystery Behind Successful Businesses

You may wonder what the secret to success in business is. It can keep you awake at night, and maybe you spend hours every day thinking about what to do to leave the competition behind. Entrepreneurs often experience frustration and may feel defeated when they don’t find game changing solutions.

What if we told you that it’s not that difficult to find a way to create a successful business? There are some basic things that people often forget about. The secret is to remember them and implement them consistently every day!

It would help if you refocused on the basics of your business. Here the answer is usually “sales” – the foundation of every company. You need to find out how to create products that answer your customers’ needs and how to make the most profit on them. You won’t even know when you become the face on the cover of, for example, CFO Tech Outlook as the most successful businessman or businesswoman.

In this article, we will present some ways to stay focused on things that bring success to your business.

Create Something of Real Value

There is nothing better than a product that fully meets our needs. Imagine that every customer is looking for something like this, and you have a chance to fulfill their dreams (which they will gladly pay you for).

It is known that reducing costs for more profit is important, but never sacrifice the product’s quality. Sooner or later, it will turn out that the cheaper material for constructing your product performs worse, and customers will simply return it as defective. Remember that saving money isn’t always the best solution.

The same goes for services. If you cut down on the offer and instead of dealing with the whole matter, you only take care of part of it – the client will find a better service provider. Please, offer comprehensive service, but increase your price. Do not be afraid. The price will not scare the customer if their case is taken care of properly.

Be Authentic and Transparent

First of all, don’t promise the impossible. People will see your insincere intentions right away. It is better to immediately provide an offer that you will fulfill than later explain the things you couldn’t deliver. Such a customer misleading strategy does not pay off in the long run. Besides, it generates stress on both sides. Instead of focusing on improving your offer, you lose energy arguing with dissatisfied customers.

Additionally, a defrauded client will not give you a second chance. Why? The market is full of competitive companies, so the customer has a lot to choose from in case of your mistake. Being inauthentic, you don’t risk losing one customer with whom you had direct contact. Unfortunately, (for dishonest firms) information in today’s world travels at the speed of light, and someone may describe the problematic situation on the Internet effectively scaring off others.

Focus on the 80-20 Rule

The 80-20 rule states that 80 percent of the results come from 20 percent of the effort. It is also known as the Pareto principle, after the famous Italian economist who dealt with unequal distribution of wealth. The principle was formulated by Joseph Juran and described as a universal law relating to the allocation of resources.

This principle describes many phenomena in the field of economics and management and allows you to better organize your day, which allows you to achieve maximum results in a minimum time.

The goal is to identify a few tasks with the greatest value for the company’s operation and focus on them. Working on improving these specific tasks (or products) is expected to bring you the most profit. By the way, note how many non-essential tasks are high on the agenda and get rid of them if possible.

Conclusion

We often think that business success lies in working yourself to the bone. It doesn’t have to be so at all. Spending long nights writing strategies and thinking about the next moves hasn’t done anyone any good yet. It’s better to spend this time on good quality sleep and start work in the morning with fresh energy.

Thanks to good time management, the awareness of where most of the profits come from, and taking care of the client’s welfare, you can effectively improve your financial conditions and, at the same time, improve the company’s reputation.

A few lessons of compassion and treating customers as equals are enough to enjoy a wonderfully growing company.

How To Build a VR App in Unity

Virtual Reality has continued to revolutionize the way people and enterprises interact with each other as well as their surrounding environment. And although this innovative technology has always been traditionally associated with the gaming industry, it has continued to make inroads in various fields such as medical training, military, education, fashion, app development, and so much more.

Closer home in the app development space, Unity has been the driving force behind the success of VR apps. And with a reason…

For starters, it supports various components of a VR app including virtual objects interactions, tracking,  teleporting, positional audio, and so much more. It shouldn’t come as a surprise that most businesses are looking to hire a Unity partner to help them leverage the power of VR apps. 

In this article, we are going to look at what VR apps are, their relationship with Unity, and how you can build a VR app using Unity.

Definition of VR Apps

To start with, apps are pieces of software that are specifically designed to attain a specific set of needs. This makes a virtual reality app an app that harnesses the power of VR to reach its goals.

With that said, there is much more than meets the eye, when it comes to Virtual Reality apps. Not only do they come in different variations, but are also built for different target platforms.

And that’s where Unity comes in…

This game engine and IDE not only helps a Unity developer bring games to multiple platforms such as Android, iOS, Windows, and consoles, but also to build a wide range of tools, utilities, and business apps, making it one of the most versatile platforms on the market. 

In 2017, the release of the ARKit tool from Apple ushered in the era of VR-enabled apps, which allowed Unity developers to design and develop innovative AR experiences for the iOS devices. A year later, Google’s ARCore made a debut into the market, which opened up the Android market to all the aspiring AR app developers.

Thanks to ARKit and ARCore, Unity holds a 60% market share of the VR and AR content, and a 2018 report by Deloitte has shown that a majority of companies with annual revenues of between $100 million and $1 billion are already experimenting with VR.

In terms of growth, a report published by Statista shows that the total global market valuation of the VR industry was $6.2 billion in 2019, with the number expected to jump to $16 billion by 2022.

Advantages of Building VR Apps Using Unity

There are multiple compelling reasons as to why you should use Unity to build a VR app. They include;

Rapid Development:

One of the biggest advantages of using Unity is because it makes app development quicker and easier. For example, the IDE allows the developers to use C#, which is relatively simple compared to Java or Kotlin. Not only that, if you are building an Android app, Unity VR development also eliminates the hassle of dealing with the resource folder, as the platform hides the underlying file structure of the app. 

Less Coding:

Along with rapid development, Unity also uses a relatively easy-to-use user interface with drag and drop capabilities, allowing developers to build UIs without XML. Still, adding images to the buttons, customizing the fonts, testing, and deploying apps are fairly simple.

Lastly, less coding for the product owner means saving in the form of unity developer salary paid, as the developers take significantly less time to build the product.

Cross-platform Compatibility:

In its very basic nature, Unity is a cross-platform platform. This means that development teams can easily create Android, iOS, and Windows compatible apps with minimal alterations needed, making it easier to reach wider audiences.

Powerful Features:

Although most of Unity’s features gravitate more towards game development, the IDE also features useful graphical features that can be useful to augment the performance of VR apps. For instance, if you are looking to incorporate 3D elements in your VR app, Unity is an excellent choice.

Step-By-Step Guide on How to Build a VR App in Unity

Now that you have seen why Unity is a valuable IDE to build your VR apps, let’s take a quick look at how you can actually build the app.

But before we do that, here is a quick rundown on how to set up your VR project in Unity;

The very first step in Unity VR development is to download the SDK. And depending on what you want to build, you can choose to either download Oculus SDK or Google VR SDK.

Next, create simple 3 D objects by following the following easy steps. Click on Create, then 3D Object, choose the Plane & Cube option, and you will be prompted to create a build.

Click on File > Build Settings > Platform ->PC > Switch Platform.

Finish by clicking on PlayerSetting>Inspector > Check the “XR support” > Add the device you are using.

Steps

Step 1: Create a new Scene.

Step 2: Insert .OBJ or .FBX in your scene.

Step 3: Add materials.

Step 4 apply colliders to the static objects and all the other aspects that won’t have interaction in the scene.

Step 5: Create a Prefabs folder by selecting Asset > Create Prefab. Drag the objects from the scene and drop them onto the “empty” prefabs folder 

Step 6: Add the wall & visual barriers and place the interactive objects.

Step 7: Add text by clicking GameObject>3D Object> 3D Text.

Step 8: Create a 360 video or background using an inside-out sphere, ensuring it is large enough to mimic the real-world environment. Attach a 360 image

Step 9: Design the audio for a more immersive VR experience by adding “Audio Listener” to either the Game Object or Camera. Alternatively, you can click “SteamVR Plugin > Camera Rig”

Step 10: The final step is to run the app on an Android phone. Dispensing on the platform you have chosen, you first need to save the scene, revert to File, click Build, and Run. Alternatively, you can click on Build only and Unity will generate a shareable APK file for you.

NOTE: When building the app, you may receive a prompt asking you to select the root Android SDK folder. For this, you can simply download the Android SDK, select the folder location, and you are good to go.

Final Thoughts

VR technology continues to present brands with countless opportunities in terms of creating engaging content and immersive experiences. Using this approach, they are not only able to win over customers but also set themselves apart in their respective industries. As outlined above, building a VR app is a fairly straightforward process that even a person with basic programming skills can do. And if happens not to be the case, there are multiple unity developers for hire who can help you build a VR app as you continue to focus on your core business functions.

What You Need to Create Your Small Business’ Social Media Page

Nowadays, social media are the most popular platform on the Internet, even more, popular than most standalone sites. People become lazy, and they don’t want to make extra clicks or taps to buy something. So, transferring your shops into social media is a great idea! Also, you may create your store in the social media exclusively, without the brick-and-mortar equivalent, thus saving money for rent. Social media also present you with a great opportunity to auto-track your customers’ flow, analyze the demographics, and plan your own strategy.

Right Before You Start

Make a plan first. Social media are free to use and already have all the instruments needed for a great ad campaign. But they still are just tools for your strategy. Giving up planning and just posting everything you want is very tempting, but without a promotion content plan, you won’t be able to post consistently and track your progress (these two factors are essential for the successful ad campaign).

Set your goals and objectives and plan your milestones. Make them reachable and easy to understand. Remember that it is better to make more milestones, dividing your big goal into the small ones. Use the SMART acronym to check your goals: make them specific, measurable, attainable, relevant and timely. Set the exact metrics and assign them to your goals. Are you going to have 100 subscribers in a month? 1000? 5000?

If you do have a social media account already, make an audit of it. Check the number of your subscribers, their activity, the number of your leads for the last month, etc. Compare what you have with the social media of your competitors. Learn from their mistakes, not yours, and borrow their successful moves to use in your strategy.

Get inspired not only from your competitors but from other businesses. Study the most prominent cases of social media ad campaigns, read their success stories and learn from their strategies. You may even ask the owners of these businesses to share their stories with you in more detail and answer your questions.

Create a content plan. As we said before, consistency is one of the most important things in social media marketing. Choose the frequency of your posts (not less than once a week, but twice is much better) and the themes you are going to use. Try to start using a 80\20 content rule. 80 percent of your content should be entertaining or educating, just giving your audience the reason to follow you. 20 percent of your content can be the direct promotion of your products.

Decide What Social Media Platforms You Are Going To Use

Learn about the core audience of the different social media networks. How is an average Instagram user different from a Facebook or Youtube one? Who has more chances to get interested in your products? What are they interested in except for your products? How can you use it in your ad campaign? Decide on types of promotion: it can be PR or advertising, also, you can use special services to promote your brand. Read https://likesfinder.com/jarvee-review to help your small business to start on its path to success.

Expand Your Audience

After the defining of your main potential clients, you may think about the directions for the expansion. What can you offer for their families? Friends? Kids? Neighbours? Or should you try launching a completely new product to cover a new niche? Maybe, you should expand internationally, considering the new culture, new demands and new economy?

Get feedback. The central part of promoting your goods in social media is building relationships. Always answer the direct messages, create interactive posts and competitions, address your audience directly. Don’t be shy to promote your brand values; it will help you build trust and get you an audience that shares these values.

Learn your tools. Each social media network has its own tool set that helps you to promote your goods, and it is optimized for exactly that platform. Learning these tools will open the way to a successful ad campaign that will reach as many potential clients as possible. Usually, these tools are completely adjustable, letting you choose any demographics, any country or even the interests of the people or the smartphone models they use.

Using social media for promoting your products, or even for creating a full-fledged store is easier than you think! It still demands consistent and devoted work, though, but the simple rules listed above will give you a good start to your marketing success!

Top 10 Virtual Travel Destinations for Instant Positive Relaxation

Has this summer totally ruined your plans for going on a sunny vacation or seeing famous spots all over the world? The fall has just begun, and with all the COVID restrictions you might need to keep your travels on hold for a while. However, there are no barriers to virtual traveling that has another benefit—it is free! Using online street views, you can enjoy virtual trips anytime and get inspired by them without even leaving your home. Here, we have gathered for you the top-10 world-famous landmarks to visit online.

1. Great Pyramid of Giza, Egypt

If you want to visit this great historical landmark and see one of the biggest mysteries of Egypt on the inside, you can fully rely on websites providing a 360-degree view. Choose an adventure instead of procrastinating, and you will see how your everyday routine gets bright and sunny.

2. Taj Mahal, India

The city of Agra has never been so close! The white-domed mausoleum of the Taj Mahal tells the story of love, faith, and wealth of the Mughal emperor who made his way into the history and hearts of tourists. Arabic architecture is one of a kind, and we highly recommend checking out this landmark in a 360-degree view.

3. Kiyomizu-dera Temple, Japan

If you’ve always wanted to meditate in a Buddhist temple, you have to visit Kiyomizudera online. Traveling is the best way to study history, architecture, and life. If you don’t have time for it, ask a history buff to write an essay for me and get your work covered while you enjoy the views from the wooden stage that made this temple in Kyoto world-famous. Add a cup of green tea and repeat “om mani padme hum”, and you will immediately feel more positive and relaxed.

4. Colosseum, Italy

Rome might not be as busy in times of quarantine as it was before, still, you can take a virtual tour to Colosseum whenever you want without being afraid of the crowd. Especially when lighted up during nighttime, the amphitheater will put you into the atmosphere of glory and take you away from everyday troubles.

5. Palace of Versailles, France

Do you think that the period of quarantine is the best time to visit the principal French royal residence?  You might be right! Using a 360-degree view, you can stroll around the deserted chambers and walk in the royal garden that looks as magnificent as the palace itself.

6. Sydney Opera House, Australia

Because the quarantine has changed the way we get to the art, now you can access many of the opera house content online. From a virtual walk around one of the most famous buildings in the world to performances and behind-the-stage talks, you can get it all on the web.

7. Hollywood Boulevard, LA

If an actual trip to LA is not in your plans right now, you can still admire its iconic street with its museums, shops, and footprints of stars. Explore the Walk of Fame using street view and check how many of your favorite celebrities you can spot here.

8. International Space Station

In case you are fascinated with the idea of space trips, check out the view provided by the International Space Station. Find out how it looks on the inside and imagine yourself being an actual astronaut. You can check the view from the Earth orbit and get a little more dreamy in the middle of an ordinary day.

9. Machu Picchu, Peru

If you are not a fan of crowded cities or space equipment, you will like visiting the ancient city of the Inca online. The ruins of Machu Picchu hold many secrets of how the city might have looked when people lived there. The citadel also opens a magnificent view over the Andes that will help you get rest from reality.

10. Tikal, Guatemala

If you like ancient sites like Machu Picchu, you will also fall in love with this one. An ancient citadel in the rainforest, Tikal is one of many temples and palaces built by the Maya in Guatemala. You can submerge into the history of America anytime using online models and real-time views of this grand monument.