Best Ways to Succeed in Digital Marketing

In this modern era, the most successful marketing is digital marketing, where you can get perfect results. If you are looking forward to digital marketing’s best ways, you will find the best possible ways to market brands or products. As you know, digital marketing has an impact nowadays in the marketing field and one of the results-oriented ways of marketing. You might find various kinds of digital marketing, but the most successful and best ways for digital marketing are discussed below:

Marketing Using Software

While looking at the best tricks for digital marketing, you will find SMS marketing software on top. It is due to that it is one of the most successful ways. SMS marketing software is now widely used due to its success and result-oriented characteristics. 

SMS marketing software is the only way to reach every kind of customer or client. This software enables you to have targeting marketing. You can easily target any age. Similarly, you can target customers of any specific area to increase the number of customers or clients for your small and multinational businesses.

Most importantly, SMS Marketing Software provides you an audience of your choices like your required age and audience of your required city or country and region. It is one reason why SMS marketing software digital marketing is the most successful and result-oriented way of digital marketing.

Marketing via Social Media

Another best way of digital marketing is marketing by using skilled social media users’ skills, or you can say, digital marketers. It is another way which is also a successful way of marketing. But its range is limited because you can only work on social media, and every customer you are looking for might not be available on social media. SO, it is not possible to approach your maximum customers or clients. 

 You can say it is the best digital marketing way after the SMS marketing software. Hence, you are required to use every way for the marketing of your brand or products.

Content Marketing

Content Marketing is another way of digital marketing which is also popular in different regions. Nowadays, everyone is fond of reading content everywhere on different websites and social media. 

Content marketing is random marketing. In content marketing, you might not be able to target any specific area of clients or customers. Therefore, it is known as a random way of digital marketing. There is a lot of successful ways of content marketing, and you need to follow these rules. 

The most important thing is that you have to research what is the most demanded product or brand. What are they looking for? How much they can afford for a single product or brand. After reviewing that, you need a very engaging and attractive type of content that professions should write. Only professional content writers know the ways to engage readers or reviews so that they can read the characteristics of your brand and products. 

PPC Marketing 

One of the popular ways of digital marketing is PPC marketing. It is popular because you will be paid for each click. Here PPC stands for Pay per click, which is the most attractive way of viewing ads. 

This way of digital marketing is also one of the successful ways of digital marketing. Furthermore, it is not a targeted marketing way to attract customers or clients of your choice. But it is also a result-oriented way of attracting customers or clients towards your brand or product. PPC marketing most of the time depends upon the content or the graphic design.

It is concluded that the most popular and maximum result-oriented way of digital marketing is SMS marketing software. 

6 Smartphone Security Tips That Will Keep Your Device Safe

Technology is advancing at a fast pace and even though it provides us with many useful solutions, it also makes us target for cyber-attacks if we don’t have the right security.

Since smartphones are one of the devices that we use the most throughout our day, it is easy to fall for a scam that will leave you venerable to viruses that can cause more problems for you. We’ve seen many examples from the past where people’s personal information is leaked, or even used in criminal activity against the victim.

The point is, we have to do everything in our power to improve the security on our phones, and in this article, we will go through some of the simple ways you can do that.

1. Lock your phone

Your first protection if your device is lost or stolen is your password.  Face ID, Code, Fingerprint, Pattern, or any other type of protection can prevent thief access to your personal information.

So, the first thing you need to do is enable phone locking and choose the shortest amount of time possible. This might seem like a basic way of protecting your phone, but you’ll be surprised at how many people avoid this option.

Of course, a phone lock doesn’t mean that your smartphone is inaccessible, just because some of the more experienced hackers and thieves can bypass the locking process. However, it is an extra layer of security that you must have on your phone.

2. Choose Secure Passwords

We all know that it is very frustrating when you have to sign up with a complicated password including an upper case, a symbol, and a number, but there is a reason for that. Secured passwords are almost impossible for a hacker to guess.

Brute force attacks (guessing a password until you log in) is the most common way that hackers gain access to accounts. That’s why it is very important to set strong passwords that are impossible to guess.

3. Keep Your Operating System Up-To-Date

One of the biggest mistakes is avoiding updating your operating system. Big software companies like Google and Apple are constantly updating their software just to improve its stability and security.

Hackers are constantly searching for bugs and backdoors that are usually opened when the OS is not updated. That way they can access your phone very easily, so make sure you turn automatic updates on and keep your phone safe at all times.

4. Avoid Public Wi-Fi

The network you use can be a gateway for hackers when trying to access your phone. Hackers are trying to access people’s information by encrypting public networks. That way everything you type on your phone can be seen by the cybercriminal on the other end of the network.

So, make sure you use only secure Wi-Fi networks, and if you must use a public network avoid logging in with your credentials on social media pages or any other accounts.

5. Avoid Downloading Suspicious Programs or Files

Every time you want to download a file from the internet, make sure you go to the company’s official website and check for reviews. There are a lot of scams when it comes to downloading files from the internet and hackers are using popular brand names to sneak a virus into your phone.

If you want to shop at an online store, make sure you check their reviews and sometimes even contact the support team through their live chat software in order to make sure that you are dealing with a reputable company.

So, before every download, make sure you check out their reviews and see what people have to say about their experience.

6. Encrypt Data on Your Phone

One of the best ways to prevent access to your phone if it is stolen or lost is by encrypting your data. Most operating systems have encryption options that will cover up emails, contacts, financial information and prevent someone from accessing them.

You can check if you have “Data Protection” enabled in Settings on your iOS device, and go to “Security>Encrypt Phone” on your Android device.

Final Words

These are some of the best ways to keep your smartphone data safe at all times. If you go through all of the steps we mentioned before, you can be sure that your data is safe even when you lose your phone.

Top 5 Logistics Management Apps in 2021

The supply chain is a critical component of any economy. Only organized companies and logistics businesses can make it through seasons of high demand. You can achieve convenience and efficiency by using logistics management apps that help in your job. The apps ensure that information flows freely, is where it is needed, and there are no delays or complications with logistics.

Useful logistics management apps possess features that are hard to find in other kinds of apps. For starters, they have to process data on time and have notifications to keep everyone informed. It should also feature backups to avoid loss of data, and cloud storage makes this a possibility.

When shopping for logistics management apps, several features set them apart. It would help if you were keen on the features provided by each app to ensure that you only go for what will enhance your logistics work. Another essential feature to look out for is logistics customer services which should be able to handle high volumes of transactions with ease.

Best Logistics Management Apps

1. Logistics

The app ensures that all your warehousing and logistics needs are taken care of, and it is free. You can easily keep track of shipments, drivers, and clients in this app. Whenever you need assistance with your operations, this is the tool to connect all your supply chain connections.

Stay updated and plan better with this application, which also collects actionable insights and analytic information. Logistics companies can use the information to make improvements and upgrades to your strategy and deliver at scale. Geo-location features in the application ensure that essential tasks are completed on time with less effort. The app ensures that you are on track with everything delivery.

2. Scandit

Scanning barcodes is one of the everyday operations in logistics management. Older scanners tend not to perform as well as you might expect. The Scandit application turns your phone into a barcode scanner and even works in low light. Anyone can access the scanned data as it works across platforms. You can link the app to your information systems for increased efficiency.

While at the warehouse, keeping track of supplies and deliveries is made simpler by using the Scandit application to scan multiple barcodes at once. Its text recognition feature makes it useful for reading text items on ID cards, passports, VIN codes, and other labels.

3. Evernote

Although this app wasn’t designed with logistics in mind, its features suited the function. It is free and straightforward, with features that other apps can’t even come close to. It is a virtual notebook to create lists and take notes on the move.

The Evernote app also lets you save your notes and refer to them later on. This makes logistics management more organized. You will not forget a single thing in your operations. This is an application that companies need to keep everything on track and attend to all their customer’s requirements.

The app is available as a free app though users can pay for the app’s professional version, which comes at a subscription cost. The professional version features better utilities and can even keep backups of your notes in the cloud. Organized logistics management can take advantage of and benefit from this app in its operations.

4. CoPilot Truck

A navigation system for your track drivers is something to be proud of. It will positively improve your logistics operations’ effectiveness. It provides drivers with turn-by-turn navigation and makes use of information to create effective routes. This is the best app to get your supplies from one point to another in the most efficient way in a connected world.

Your drivers get safe and accurate navigation information while planning routes better to maximize your returns. Post-trip analysis of the routes taken also ensure that you improve gradually and achieve better results with your drivers. The CoPilot Truck app makes it possible for you to improve customer service on-time deliveries and precise ETAs depending on road and weather conditions.

The navigation is still operational even while offline and useful for long cargo hauls. Its design doesn’t distract you while driving. It uses real-time traffic data to avoid delays and reroute when the road conditions are not conducive. The app is affordable and can be used for an entire fleet.

5. GasBuddy

When transporting goods for thousands of miles, you will likely burn a lot of fuel. Saving a few cents on the way is essential in reducing your expenditure. The free application makes the experience of refueling easier and more cost-effective. Using it, you can find a gas station with the lowest prices nearby. This application generates data from an extensive user base to analyze prices within the defined area.

The benefit of this app is saving on fuel, and it helps to plan your routes better so that you get the most significant savings in the process. With the app, you never have to pay full price again. You also earn cash backs and other special offers provided with the app. The application gets you the best fuel spots along the way and has very reliable data.

Conclusion

Logistics management keeps the economy on its toes with deliveries determining customer satisfaction and a company’s reputation. With logistics management apps, your company uses the information to plan better, deliver better and keep customers satisfied with your services. The apps ensure that everything goes according to plan. Nothing is ever forgotten when it is the client involved.

The applications are designed to assist with logistics management, such as navigation for trucks and route planning. Others are assigned the task of scanning barcodes and keeping the warehouse organized. Others save you fuel costs by choosing the best stations to refill. Some of the apps keep you organized with notes and voice dictation. These are useful apps that everyone needs for better, more successful logistics management.

5 Things You Need to Know About Effective Scheduling

You reach office early work till late hours; yet you find a lot of work pending at the end of the day. Does this happen to you often? May be you are not planning your day effectively.

Frequent interruptions, endless meetings, and all those last-minute urgent tasks keep you busy all day long, doing little to help you progress on the projects on your hand. This is why you need to schedule your time efficiently. Here are a few things you need to do to make sure you get the time you need, for completing your tasks:

Identify the Time Available at Your Hand

Finding out how much time you have available for your work is very important before creating your schedule. Yes, you may be dedicated enough to work beyond regular hours. Nevertheless, it is always better to be realistic. Consider the time that you need for your out-of-work activities before you start making your schedule. This way you will be able to maintain a healthy work-life balance.

Prioritize Your Tasks

This is the most important part of scheduling. However, before you start prioritizing your tasks you will have to make a list of tasks that you need to complete for the day. You can use a notebook, your email inbox, or any scheduling app to create this list. Run a search on calendly vs chili piper before you select your To-Do app.

Schedule Time for Contingencies

No matter how well you plan your day there will be things that won’t go as per expectations. So unless you schedule some time for emergencies and contingencies you cannot expect your scheduling to be efficient. How much time you need to allot depends totally on the kind of unpredictability you are dealing with.

Make Space for Discretionary Time

Even if your schedule is jam-packed with tasks, you will have to allow some discretionary time to achieve your goals and deliver your priorities. Consider the kind of time you would need to achieve your goals and complete your tasks and then schedule these spaces.

Analyze your Activities

Once you are done scheduling all your tasks, analyze them and see if you can delegate or outsource any of these. This way you can have some time off your schedule to plan up other things. Also see if you can cut off any of the tasks from your schedule.

More than an activity scheduling is a process that will help you plan how you are going to use your time. It is the only way you can stay on top of things and control stuff that is happening around you. If you do it well, you can maximize your efficiency and keep your stress levels low. If not you will only end up wasting your time.

Thankfully technology has provided a number of ways to create and maintain our daily schedules at work. Explore your options and find out what best you can do to maximize your efficiency and utilize your time efficiently.

Download the Uproad App to Pay Your Tolls on Time

Drive on toll roads without a toll transponder and avoid toll agency fines.

The number of toll roads in the US is quite significant. Usually, you have two toll payment options – using a transponder or waiting for that paper bill coming in the mail. Getting a toll agency violation notice because of a dead transponder battery or simply because you forgot to send a payment is not fun. We’ve all been there.

With Uproad, you can automate your toll road payments and drive stress-free (every time!)

Whenever you enter a toll road, you’ll get a notification on your smartphone. The app works in the background and is well-optimized, so it doesn’t affect your phone battery usage.

Once the tolling agency posts charges to your account, Uproad will pay the bill automatically using funds on your account balance. To make sure you never forget to top up your account balance, use Autopay mode, and the app will make sure your balance never goes below a certain amount. But you can also use the Manual mode and pay every toll by yourself if you first want to review every transaction in detail.

Uproad supports PayPal, Venmo, Credit, and Debit cards. They charge a small transaction fee for every toll payment, but frequent toll road drivers can simply get the $19.99 Premium yearly membership to enjoy a lower transaction fee.

To estimate your expenses before you hit the road, you can use a built-in calculator. The app also lets you review your spending for a specific period and separate your business/personal expenses.  

You can ask any question using the app’s chat interface and receive quick responses from their support team. And if you want to dispute the charges, their support agents will help you sort this out with a tolling agency as well.

Uproad is free and available for download on App Store and Google Play Market. You can have up to ten vehicles linked to your Uproad account. Usually, newly added cars are activated overnight, so you’ll be able to drive the next day! So yeah, no need to avoid unfamiliar toll roads anymore. Uproad ensures transparency on every mile of your journey – from the moment you pass the toll point to the moment you pay your toll bill. All of that using just your smartphone.

How to get Small Business Credit

When you’re a first-time business owner, there’s already a lot that’s on your mind. Establishing and building business credit is probably not a top priority. In the future when you’re planning to grow your business, having business credit will become very important. That’s why setting yourself up with a strong business credit profile early on is helpful. 

What is Business Credit?

You’re probably already familiar with personal credit scores and how lenders use them to make decisions about whether to loan you money and at what interest rate. Business credit works in a similar fashion, except it qualifies businesses for financing. Yes, that means credit reports and credit scores are for businesses too.

Business credit bureaus create credit reports for businesses . The three major business credit reporting agencies are Dun & Bradstreet, Experian Business, and Equifax Small Business. Experian and Equifax also manage consumer credit reporting, but those are held separately from your business credit files. 

Business credit reports aren’t legally required to be accessible to businesses by the bureaus like personal credit reports are. You can request access to your business credit report for a fee. Another difference between business credit reports and personal credit reports is that as a business you have no right to privacy. That means that a business credit bureau is legally able to sell your information to whomever will pay for it. 

Information that’s gathered by these business credit bureaus include:

  • Print Directories such as the Yellow Pages
  • Data Furnishers including suppliers, creditors, etc.
  • Public Records sources like liens, judgements, bankruptcies, incorporations
  • Self-Reported Data 
  • Internet Web Mining
  • Press Releases and News/Media stories
  • Corporate Financial Repots
  • UCC filings
  • State, City, and County Business Registrations
  • Federal Government contracts, grants, loans, and debarments

Business credit scores are similarly much like personal credit scores. You can have more than one credit score including from places like FICO LiquidCredit Small Business Scoring Service, Intelliscore PlusSM, and PayDEX Score. 

The scoring models that are used to create business credit scores are different than what’s used in consumer credit scoring models. So you can have a great personal credit score, but that doesn’t mean you get an excellent business credit score doing the same things. 

Why is it Important to Build Business Credit?

It takes time to build credit score, so starting to work on it when you first open your business is ideal. Business credit may give you access to more capital that you will need to grow your business in the future.

 Similar to your personal credit, having a strong business credit profit will improve your chances of being approved for a loan and eligibility for lower interest rates.

Low insurance premiums, approval for a lease, better terms from vendors and approval for a business line of credit are among the other benefits. 

It’s possible that you have encountered why business credit is so important during the process of starting your business. When taking out a business loan or opening a business credit card, it is often required that you sign a personal guarantee. A personal guarantee will hold you personally liable for the debt in the event that the business can’t repay it. After establishing business credit, you could qualify for a business loan or credit card without it being necessary to put your personal finances at risk. 

How do you Establish Business Credit?

There are many ways to start establishing business credit for your company. Here’s some steps you can follow as a roadmap to your goal below. 

1. Get your Business Recognized as a Business

Opening up your business doesn’t necessarily equal having an established business. Have your business set up as a LLC (limited liability company) or incorporate your business. Get a federal employer identification number. You can apply for an EIN on the IRS’s website. 

Set up a business phone number and make sure that it’s listed. Be sure to open up a business bank account that has your legal business name and used regularly for operating your business. 

To start establishing business credit, you also need to open a business credit file with Dun & Bradstreet. You can apply for a free D-U-N-S number or check on Dun & Bradstreet’s website to see if your business has one. For Experian and Equifax, you simply ned to open a business credit account to establish a business credit file. 

2. Have Good Credit Relationships

Your vendors and suppliers are very important relationships in the business arena. Great relationships lead to better terms such as not having to pay for goods or services up-front. Securing a line of credit or payment terms (net-30, net-60, etc.) with a couple of vendors and suppliers that report payments to the business credit reporting agencies will help you maintain a great history of business credit credit. 

3. Pay all your Bills on Time

This principle is the most important factor in every credit scenario because it shows that you can be counted on to pay and manage your debt. Lenders look at your payment history as an indicator of how likely it is that you will repay your loan with them. A history of late payments can lower your business credit rating and business credit profile, making it very difficult to find lenders willing to work with you. 

4. Apply for a Business Credit Card

A great way to start establishing business credit is to open a business credit card. Ideally the creditor will report to the three major business credit reporting agencies. Start by opening up at least one business card and managing it effectively. Having more than one business card can be helpful, but only after you have been using the one responsibly. 

Building Business Credit

After establishing business credit, its time to start building upon that foundation so that you have strong business credit. If you’re following the guidance above, you’ll be in a great place to building that strong credit profile. But let’s take it a step further.

There’s three things that you should focus on once you’ve established business credit. First, start paying your bills early. You may be able to score some “extra points” with some business credit scores by doing this. Another step you  should take is to find out if your accounts are reporting to the business credit agency. Not every vendor does this so you might consider adding other credit references that do. Last, try to keep your credit utilization under 30% of your total available credit. This is particularly important if you’re seeking more financing.

4 Reasons Payroll Software Supports Scaling Your Business

Are you still processing payroll manually? Do you use software only to track employee hours through a time clock? When you process payroll manually, you’ll certainly come to understand the process inside and out and hone your payroll processing skills. However, payroll skills won’t help you scale your business. 

If you’ve got 5 or fewer employees, you’ll survive with manual payroll for a while. However, to scale and grow your business, you’ll need to start using payroll software. 

1. Scaling your business requires simplifying processes and systems

Scaling a business requires simplifying operational processes and there’s nothing simple about a manual payroll process. It takes an incredible amount of time to manually calculate wages, overtime, and taxes, not to mention the lengthy process of cutting, signing, and delivering checks by hand. 

If you offer 401(k)s, benefits, commissions, bonuses, sick pay, vacation time, or retirement plans, you’re looking at a full-time job just processing payroll. When all your time is tied up, you’ll never scale your business.

Payroll software simplifies, automates, and streamlines virtually the entire payroll process. You can even get software that comes with advanced features that make life easier for you and your employees. For instance, Paylocity allows your employees to access a portion of their earned wages before payday. You can also monitor metrics and trends through a visual dashboard to make better hiring and budgeting decisions.

To make the right business decisions, you need access to the depth of insights only software can provide.

2. Payroll software eliminates careless mistakes

Careless mistakes are all too easy to make when crunching numbers by hand. Pushing just one wrong button on your calculator or misreading a number on a piece of paper can have devastating consequences. You might pay an employee or vendor too much or too little, withhold the wrong amount of tax, or misrepresent your available cash flow and overspend. 

Using payroll software eliminates the majority of oversights and careless mistakes. As long as the data is entered into the system correctly, the risk for mistakes is greatly reduced. With an automated payroll system, the majority of data will be retrieved directly from time clocks, electronic W2 forms, and standard settings. 

3. Payroll software makes it easier to open new locations

When your goal is to open new locations or sell franchises, you’ll need all the time you can get. Using payroll software will free up your time so you can get your new locations up and running. 

When you find good payroll software, you can also recommend that your franchisees use that same software to help them streamline operations. After all, when they succeed, you succeed. However, just make sure you don’t require your franchisees to use specific software or you risk creating an employer-employee relationship. Global Franchise Magazine explains this in detail and shares why it’s a good idea to simply “strongly recommend” specific payroll software and HR tools rather than require their use.

4. Payroll software creates consistency that keeps employees happy

Maybe you don’t make payroll mistakes all the time, but only every few pay periods. The moment those mistakes start to inconvenience your employees, they’re going to look for another job. 

For instance, say you have to short a future paycheck because you overpaid on a current check. Employees will generally be forgiving if this happens once. However, additional issues will be met with frustration. When small mistakes become a pattern, employees won’t stick around.

Consistency is a critical requirement for scaling your business and applies to every system and every aspect of your business. Creating consistency around your payroll practices is necessary to keep employees from getting frustrated and getting a job with your competitors. 

You don’t want to lose your best employees when you’re trying to scale your business. Dealing with turnover, interviews, on-boarding, and training will take your attention away from scaling your business.

Scaling your business requires a commitment to simplicity

Complex systems don’t scale easily. Processing payroll manually is a complex system. If you scale your business with a manual payroll process in place, you’ll multiply your payroll workload each time you grow a little bit. As you start forming new partnerships, you’ll increase the complexity as well. 

Hanging onto a manual payroll system will hold you back in your efforts to scale. Using payroll software will reduce complexity, increase simplicity, and create the foundation for smooth scaling.

Why Email Marketing Is Effective At Driving People To Your Website

Many dismiss email marketing as something that worked in the past and which people tire of quickly, eventually unsubscribing from your list. However, nothing is further from the truth. For every $1 that you spend on email marketing, it is projected that you’ll get a $42 return on investment (ROI). In addition to this, 81% of small businesses rely on email marketing as their primary customer acquisition method.

In this article, we’ll give you some pointers on how you can use email marketing to the best of its advantage in your business.

Grow Your Email List

Firstly, to be successful at email marketing, you need to have an email list. This is not just any old list of email addresses. This needs to be a targeted list of people interested in what your company has to offer so that when you send through your monthly newsletter or sales promotions, they won’t unsubscribe.

In addition to this, you need to make sure that your list is well segmented so that you send promotions, which are relevant to a specific set of people, to these individuals and not others. For example, if you’re a clothing retailer which sells both men’s and women’s clothing, if you have a promotion on your ladies’ range you don’t want to send this mailer to your entire database – you would want to send these mailers to just the women on your list.

Optimize For Mobile

With more and more people reading emails and surfing the Internet on their phones, you need to provide your readers with emails that they can easily read on their mobile devices.

Most bulk email-sending services have the option for you to see how your email will look on both mobile and desktop so you can make sure that you are happy with how it will look to both sets of audiences.

Design Your Content Well

If you want to get the most out of your email marketing efforts, you need to design your content well.

To promote click-throughs to your website, don’t give too much information in your email. Rather, craft your content in such a way that it piques the interest of your readers and want to click through to your website to find out more information.

Use Social Media To Extend Your Reach

Give your email additional legs by sharing it on social media. There may be people on your social channels who aren’t necessarily on your list. By making the email publicly available, you’re increasing the reach of your communications and are possibly even gaining new subscribers for your emails.

Analyze Your Analytics

It’s one thing to send out emails, but you need to measure how well/poorly they performed and use that information to make changes to your next send to achieve better results. Just like when playing right here, you want to measure your success in money.

When you’ve mastered the basics of email marketing, make sure that you’re consistent with sending out your communications so that your readers will look forward to your emails.

Why You Can’t Ignore Mobile Marketing

In the seven years between 2013 and 2019, worldwide mobile traffic increased by 222%. In the third quarter of 2020, traffic from mobile devices generated 50.81% of global Internet traffic, and mobile tech trends continued to skyrocket. From these stats, you can see that traffic originating from mobile devices is on the rise. For marketers as well as business owners, this means that it is necessary to make sure that people who access your website from their smartphone or tablet have the same experience as a person who is accessing your site from a laptop or desktop.

People Prefer To Shop Online

Online shopping has been around for several years. However, over the past year, it has gained popularity and has become the norm rather than the exception.

While the first generation of online shoppers would prefer accessing the eCommerce sites from their PCs, now people prefer to shop using their smartphone or tablet. They expect to be able to make their purchases via an app as this provides a seamless, mobile-friendly experience as opposed to having to access the shop’s desktop site.

The Mobile Device Is The New Shop Assistant

Consumers nowadays are informed and thoroughly research what they want to buy before they even set foot in a shop. Also, they will prefer to use their smartphones to assist them in making purchasing decisions instead of asking a shop assistant. In fact, studies reveal that 84% of in-store shoppers use their mobile devices when making a purchase.

With most shoppers having their mobile device at close range while in malls, this provides a great opportunity for other shops in the center to serve notifications to people’s phones based on their preferences and where they’ve shopped before.

People Want Easy Answers

When researching products and/or services that they want to purchase, people don’t want to have to work and want to find the easiest solution in the least amount of time. Taking out a smartphone from a handbag or pocket and quickly typing in a search query is simpler than going to a laptop, which is why this is the preferred method of looking for things that they need.

Mobile Marketing Trends For 2021

If you would like to succeed in mobile marketing in 2021, there are some trends that you can’t ignore.

Optimize Videos

For several years, video marketing has consistently been the most effective traffic source, especially on mobile devices. This year, it projected that over 75% of mobile traffic will come from videos so this is a good option to invest in.

Mobile Advertising

Mobile advertising is set to generate far more click-throughs than ‘normal’ digital advertising. This means that you should be putting together a budget for this in your overall marketing plan.

Invest In A Mobile App

As we mentioned earlier in this article, more and more people prefer to shop via their mobile devices and want apps to help them facilitate this process. They also use apps for just about everything and will play to win online, watch movies and chat to friends via popular apps. If you have eCommerce as part of your sales strategy, you need to consider investing in an app seriously too.

What Are The Best Social Media Channels To Market Your Business On?

In 2020, there were over 3.6 billion people worldwide who were using social media. This number is likely to reach almost 4.41 billion in 2025 and will probably climb exponentially after this. These figures make social media usage the most popular reason why people go online.

With an ever-growing population of people being dedicated to social media networks, you cannot afford for your business not to be on social media. However, with so many marketing choices available, it can be difficult to choose which network is right for your organization.

We must caution against trying to have an active presence on all social media channels as, to be successful, it is necessary for you to keep up an active presence on all of them. If you spread yourself too thin, you could end up neglecting them, and getting stressed out. This is a risky spot to be in as a neglected feed could show consumers that your business is no longer active. So, rather choose two or three social media networks that you want to invest your time and energy in.

Here are a handful of the available social media networks and will show you what they are best suited to showcasing.

Yelp

If you have a brick-and-mortar business, you may want to consider putting up a profile on Yelp. This is a directory of businesses that you can browse based on your current location or a location that you set manually. On each business’ page you can review the company, which means that people browsing your listing can make an educated decision about choosing you.

YouTube

Whether you own a B2B or B2C business, you need to be creating video content and putting this on YouTube as this is the second-largest search engine next to Google as video marketing is becoming an increasingly useful way of getting your brand out there. Grow your business by growing your channel’s YouTube users. In terms of SEO traction, YouTube offers the maximum traction.

Instagram

This social media platform is driven by pictures that people take and upload to their Instagram pages. With the ability to now upload video content to the platform, Instagram allows your audience to get behind your brand, get invested and follow your every move. This makes it a great platform for you to share your brand.

Pinterest

An often-overlooked social media network is Pinterest. Often thought of as just a platform for people to share their crafting and home improvement ideas, it has become a great way to get content going viral. So, if you have great-quality pictures that display aspects of your product and/or service offering, you should give Pinterest a try.

LinkedIn

LinkedIn is definitely the best platform for business-to-business marketing as it allows you to post professional content about your company’s goals and achievements so that you can generate a conversation with your potential customers. Moreover, based on the latest survey, LinkedIn is the #1 social media channel where IT companies choose to publish content and advertise their services.

If you want to play on this site, just remember its business orientated so you must act accordingly.

Marketing is not an exact science as what may work for one organization may not necessarily work for another. The trick is to try out the platforms you think may work for you and measure the results. If they don’t work, don’t be afraid to stop with what you’re doing and try another platform.