10 Marketplace Business Models to Generate Revenue

When launching a marketplace one of the first decisions you ought to make is how you’re going to make money. After you put time and effort into developing your idea into a fully functioning platform that is connecting people who were longing exactly for this sort of solution, at some point you should start getting the reward for your investments.

Not sure how to do that? Learn from the best! If you are eager to know how e-commerce giants like eBay and Etsy found their way to success, then this overview is highly recommended for reading.

Here we collected 10 popular revenue models that would help to make your online marketplace a profitable business.

1. Sign-up Fee

The sign-up fee is a fixed amount of money the seller pays when registering on your marketplace platform.

Registration-based revenue model functions the best if you adhere to these principles:

  • Reasonable price — fee rate should be affordable for the users, but sufficient for your business to survive in the long run;
  • Point out the benefits — highlight the advantages of joining your platform;
  • Be convincing — make an offer that is tempting enough to actually pay for it.

2. Listing Fee

A listing fee is a payment collected from the vendors when they post their goods for sale. It is one of the most common ways of marketplace operators to gain profit. Normally, these three pay-off methods are applied:

  1. Flat fee (e.g. $0.20 per listing)
  2. Price-based amount (e.g. 3% of item’s cost)
  3. Pategory-based rate (e.g. $15 to publish a product in a certain category)

Here are some tips to take into the account if you opt for this business model:

  • Explain the payment process in details — it should be clear how the calculations are done and when the fees are collected;
  • Motivate sellers to post more products — offer bonuses to successful sellers or start a blog with viable advice on how to develop an online business within your platform;
  • Persuade vendors to join your platform — use stats, infographics and other suitable means to make quality sellers sign-up and stay.

3. Selling Fee

This marketplace business model is somewhat similar to the per-listing scheme only the merchant is charged not upon the publication of the item, but after it is actually sold. You can set a flat fee or a percentage-based rate.

The way you’ve organized the payment flow from buyer to seller is going to define how you collect the selling fee:

  • Direct payment — money goes directly from customer to retailer so you can only get your share by invoicing the vendor;
  • Aggregated payments — the marketplace serves as a middleman between the two parties, so you subtract the selling fees before transferring money to the merchant;
  • Parallel payments scheme allows splitting due payout between the seller and the marketplace right at the checkout.

4. Subscription

Under a subscription monetization model, users are paying a recurring fee to get access to products or services.

It works incredibly well with such categories as audio & e-books, music, films and software. Take Amazon Prime as an example. This paid subscription service allows users to watch popular movies and TV shows plus get unlimited music streaming and reading for as much as $12.99/month.

Here are a few points to consider if you are planning to use the subscription model:

  • The value should exceed the cost — benefits your clients get should be worth keeping the subscription on;
  • Free trial — let users assess the perks of your offer;
  • Create few different plans — you can charge customers on a weekly, monthly or yearly basis and include various features in each package.

Recurring payments are a simple way to keep your e-commerce business up and running for a good long time.

5. Freemium

A freemium business model offers basic functionality for free, and additional features are accessible only upon paying a premium membership fee.

Here are some tips that might help you to induce users to upgrade their accounts to premium:

  • Eliminate the number of free listings or introduce a higher fee in a regular plan;
  • Set different selling fee rates for premium users and all other sellers;
  • Offer advanced features that can facilitate their work and boost sales.

6. Promotions

Promoting goods/services is a good way for a seller/provider to get extra attention to their profile. At the same time, it creates a sustainable revenue flow for marketplace owners.

There are several types of promotions:

  • Sponsored items displayed on related pages;
  • Promoted goods offered for free or at a discount price at checkout;
  • Links to seller’s profile and/or products on the marketplace homepage;
  • Mentions in blog posts.

7. Advertisements

This business model works in a similar way to the previous one, but here you allow third-party vendors to promote their goods, services or websites on your platform.

Depending on advertiser’s campaign goals and your system capabilities you can agree on ad cost:

  • Per impression — rate per 1,000 views of a particular advertisement;
  • Per click — an amount paid for each click that brings users to the featured page;
  • Per period — money you get for displaying an ad for a certain timespan;
  • Per post — the price of one promo publication.

8. Lead Fee

Lead fees are a perfect solution if you are starting a service marketplace. It works like this: service-providers can browse the list of potential customers or orders, but to get full access to those leads they need to pay. You can either charge vendors for disclosing the details of the deal or simply for putting them in touch with potential clients.

9. Transaction Fees

A transaction fee is a commission you get from every electronic payment processed on your platform. It’s the most lucrative model as you get your slice of the pie all the time.

If you manage to provide your users with reliable invoicing, payment and scheduling tools you can receive processing fees for:

  • Order payments;
  • Payouts to shipping companies;
  • Recurring membership payments;
  • Escrow services;
  • Payments from advertisers.

10. Organic Grows

Last, but definitely not the least method to generate revenue is surprisingly simple. Just make your platform grow! Engage quality sellers, draw the attention of clients seeking for the solution you provide, built a strong community, never cease to adjust your platform to your users’ needs — all of that will help you to maintain your marketplace afloat in a long run. Steady activity leads to a stable income.

Conclusion

Probably, you are not likely to find a perfect solution at once. Thus, to avoid unnecessary risks it would be wise to start with a business model that brings regular payments while being easy to implement. These include sign-up fees, listing fees and selling fees schemes.

Applications and Services That Will Help Grow Your Business Faster

In the modern world where a greater number of people and businesses are going digital, you must look for the best digital business productivity tools that will help boost your business if you want to succeed. One way of doing this is to get productivity tools to assist you in the running of your business. You can also go online and buy custom essays written by business professionals to help you with this issue. 

If, for instance, you are running a professional resume writing service there are applications specifically tailored to help you do a better job without strain. These applications will help you organize work and improve the business’s overall working operations. This will give you room to deal with other more important aspects of your business.

There are many tools (Applications) that you will find online that will help you ease your work and increase efficiency and productivity. If you are running a resume writing service business, below are five applications that you will find most handy to manage and grow your business’s productivity levels. For more information on this please go to essaywritingservice.ca site.

1. Set up workflow in the Google Business cloud

Google Business Cloud is one of the best applications you can use to help you run your business. You can use this tool to help you organize, store and share your work with your employees and clients anywhere in the world.

This app is especially good for your business because it is efficient, safe, automated and reliable. This platform will also provide you with many tools for work to assist. With Google for Business Cloud, you can work with ease from your office, home, or even while on vacation.

You will find this tool useful to organize your work with more efficiency as it will enable you to transact your business effectively.

2. For convenient task management, use Asana

Another convenient tool is Asana. The Asana tool is one of the best productivity tools available especially made for business managers to run and manage and track the running of your business to increase productivity.

The Asana app will assist you to plan your work and analyze data to help you improve your services and your business’s general performance

Use the Asana application to manage all your business work.  Check their website for more information.

3. For convenient work with mail, use Microsoft Outlook

Microsoft Outlook is one of the best office efficiency tools you can find online that has many inbuilt tools like an email inbox, calendar, digital notebooks, etc. This is the one-stop app that has various options to help you with running your digital business.

You can use this application to do most of your business tasks here. You will like this app because it is a neat and well-organized place to work from. You can use this application to get in touch with your employees or clients from anyplace in the world. 

For those involved with writing you can use Microsoft notebook tool like OneNote to write your perfect essays. You can also get more information on writing perfect resumes from resumethatworks.com

Microsoft Outlook is safe and secure to use. So do not worry about the security of your data and information. Your activities with this app are highly secured from online scams and attacks.

4. Skype is perfect for communication with employees

Skype is a video-based application from the Microsoft Company. Many businesses are using Skype all over the world to run their businesses, connect with their employees, customers and clients.

Whether from your desktop computer, tablet or mobile phone, you can use Skype to reach to others and communicate to them directly and discuss business-related matters.

Use Skype to talk directly to your employees, customers or clients and vice versa no matter their location. This will save you time and financial expenses spent on meetings and conferences. This tool is liked by many business managers because it is one of the best workplace productivity tools.

You can also use Skype as a great tool for learning. Especially it can be useful in those cases when you need to do joint homework. So if you want to write your perfect essays, then feel free to use Skype!

5. Microsoft Excel is perfect for doing basic bookkeeping

Every business needs a tool that can help one create, view, edit and share this information with others without spending too much time. Microsoft Excel is one of the apps for business from Microsoft Company that will help you do just that.

You can use this application from your desktop computer or your phone. This app can also help you compute and analyze your data before sharing it with others. This is a helpful tool that will enhance your business bookkeeping transactions and overall business productivity.

Those are some of the top apps for your business that will make your business easier to run and more productive. The above-mentioned apps can help you ease the burden of your business. Each has its unique application which you can use in the running of your business. You can download them to your phone and start using them right away. The great thing about these apps is that most of them are free or can provide you with enough free space to do your business using them. In the modern digital world, the traditional way of doing business is no longer tenable. The world has gone digital and most people are yet to catch up. We no longer do business as we used to do. Now people can work from different locations of the world and still do business with others all over the world. This has been made easier by using digital application tools. Most of these tools are available free on your computer or the internet. The beautiful thing about these tools is that they make your work easier and shareable. These applications for business are also very safe and use encryption making it difficult for your private information to leak to unwanted persons or institutions. You can download these apps from their online sites and most of them are free.

Top 5 Things To Tell Your Tween About Cyber Safety

In the world, where one can have access to the Internet everywhere, and the Internet of Things is being developed, we can only predict the further expansion of the World Wide Web in our lives. But the Internet is not only about opportunities; it’s often about dangers and risks, especially for the inexperienced users – the kids.

Here is some information to consider to help your tween to browse safely.

1. Everything you put there is forever

The Internet is an open place, where anyone can leave a footprint. It means that what you post online can stay on the Internet forever. Without realizing the consequences, children can share embarrassing photos and data of themselves and their friends.

What can you do? Not to let strangers view sensitive data (address, phone number, etc.) of your child, you need to ensure the strictest level of security. It is advised to make profiles private and limit access to personal details for friends only.

2. Anyone can reach you 

If a child puts their mobile number online, anyone can call them or send a message. We often receive calls from unknown numbers and children are especially vulnerable to strangers and bullies who don’t mind to impose and call.

What can you do? Ask the child to delete personal data like a phone number from their online pages. If your kid keeps receiving unwanted calls, you can find out who’s calling by using GetContact app. You can also block the caller forever with parental control app.

3. Your password can be hacked

The Internet is a tricky thing. One day you can communicate with friends and chat in groups, while the other day you find that your account is hacked. Hacking is a frequent yet unpleasant phenomenon. When you find your password cracked, you can only imagine what data can hackers now steal.

What can you do? Changing passwords once in six months may help your child protect their social accounts from a hack. Help your kid to create a complicated password. Also, set up two-step verification to make sure no one can access the account except your child.

4. Your photos and files can be gone forever

As much as everything stays on the Internet, it can be lost forever. All the images, videos and other data you exchange with friends can be deleted, and you won’t even be able to restore it.

What can you do? Back up your data. It is best to invest in a portable hard drive and keep your files stored there safely. So, no one can obtain access to it, and your kid’s valuable data won’t be lost.

5. Strangers can steal your pictures 

Once you create your account on social media, you can start chatting literally with anyone. As anyone can text you in apps like Snapchat and Twitter, you can make many new friends. But not all of them are trustworthy. Sometimes scammers and predators pretend to be your kid’s peers to fool them into sharing personal images.

What can you do?

Tell your child not to share any photos and other information with questionable online friends. Any data sent to wrong people may be used against your child. Someone can share their embarrassing images, for example. Make sure your kid understands the responsibility and don’t trust strangers who text them online. 

How to Keep Your Phone Safe from Scammers

Over 60% of people use mobile phones instead of laptop or desktop computers to connect to the internet. They are always accessible and more in use. Scammer target mobile phones because they can get more personalized information of the user. There are over a dozen types of scams, and every year we encounter new methods invented by exploiters. This article is about protecting you and your family by keeping your mobile phone secured.

Install only Safe Apps

Mobile applications are not very difficult to build and launch on app stores. Scammers build one app and create its several copies to upload on the store with different names. They usually disguise their virus with a name that people might find useful. An app can access almost every part of your device once installed. Validate whether the application you are about to install is legit or not. See the user reviews it has got. If there are no reviews, don’t trust it. Usually, legit app developers have a website to showcase their work. Consider it a fake app if you believe that developers haven’t provided proper details about it.

Never Open a Link from Stranger

You may receive a link on one of your social media profiles or through SMS from an unknown person. Never open such link; it’s most probably a ‘Phishing Scam’. You are redirected to a web page that either has a virus on it or a form asking for your information. Every mobile user understands the risk of providing personal information on an unknown platform. So they make the page look like a familiar platform. Sometimes, they may lure you in by offering something in return with a background story. Don’t even open such a link to be safe if it comes from a stranger.

Educate Yourself

Scammers will keep coming up with innovative ways to accomplish their evil goals. Essential tips will protect you from current scams to some extent. You need to have a better understanding of online security for which education is important. There are institutes like Inspired E-Learning that offer a library of online security courses for people like you. You don’t have to be a network engineer to learn these courses; it’s for the safety of you and your family.

Be Aware of One Ring Scam

Ever received a call from an unknown number which hangs up right after one bell? Hundreds of thousands of people have! Scammer ring you to create curiosity hoping you would call them back. You are charged with premium rates when you do call them. It’s called ‘One Ring Scam’. They always call you from different numbers and most probably an international one.

Use Two Factor Authentication on Google Account

Your Google account is deeply connected to your mobile phone especially if you are an android user. All your synced data is stored in your Google account. You must keep it secured to keep your mobile secured. Enable two-factor authentication to log in to your account. This way scammer can’t access it even if he has the password because he will also need to authenticate himself with the second factor like a text message.

Install an Antivirus

Antivirus companies have engineers researching all types of viruses. They create antivirus definitions to defend against every single virus. They study the behavior of viruses to identify and stop them when found in your device. This is why it is crucial to have an antivirus installed on your mobile phone. If possible, install only a premium well-reputed antivirus and keep it up to date. Free or outdated antiviruses won’t be able to cope with the new scams.

How to Protect Your Site from Undesirable Spam

Spam can be very dangerous for website visitors as it is used to collect personal data which spammers then use at their discretion. Spam messages often contain links to third-party resources of cyber criminals. If you click on them, you can share some confidential information: logins, passwords, bank card number, ID data, etc. The presence of such spam in the comments of your site may damage the efficiency and reputation of your website. That is the reason why spam protection is required.

How to Organize Your Spam Protection?

The easiest way to protect the website from undesirable letters is to use various plugins. We suggest you get acquainted with some of them which can easily detect spam IP and blacklist it.

Of course, you can try to avoid the spam, using some simple methods, such as the disabling the comments function, restricting access, or even “captcha”. However, it is suitable only for non-profit, single-page, and landing sites. Users are more likely to leave feedback if they do not need to go through a long and boring process of verification. So when choosing a plugin, consider what methods it uses to verify data to make the site surfing as comfortable as possible.

In addition to spam in your site comments, your site may occur to be infected with a spam script. As a result, you can lose your reputation and get sanctions from searching services and it will not be available for visiting. That is why it is desirable to know that your site is “clean”. To find it out, you can use CleanTalk, which also provides the domain/IP checking of spam activity.

 1. CleanTalk

CleanTalk is a cloud-based protection system for restricting spam in comments, during registration, mailing via contact forms and creating trackbacks. Also, the plugin filters orders, widgets and email newsletters. It doesn’t use captcha or other techniques. The plugin operation procedure uses the following criteria:

  • The user`s comments have previously been blacklisted;
  • The comment contains a link that is on the blacklist;
  • There is a request to enable JavaScript;
  • The comment is too fast for a person.

The CleanTalk plugin also provides analytic information on its website. The developers also state that the probability of false positives for this filter is 0.001%.

2. WP Spam-Shield Anti-Spam

  • Works with all popular and e-commerce plugins on the site;
  • Protects against spam bots and malicious letters;
  • Operates with JS / Cookies Anti-Spam Layer and Algorithmic Anti-Spam Layer;
  • Promises zero false positives;
  • Uses a spam queue filter, which analyzes the information before it enters the WordPress database;
  • Stops spam registration attempts.

 3. Akismet

Spam guard for all WordPress sites by default. The plugin is a solution to protect the site without charges.

  • Automatically check the comments and use filters;
  • Comment history is saved, which allows the user to check if his or her comment has been marked as spam;
  • Supports the ability to eliminate spam completely;
  • Supports 24 languages.

As you see, spam protection is a vital topic for Internet security. Ask your questions in comments if you have them.

5 ways to Use Linux on a Windows Computer

There are quite a few different operating systems out there. They have their own pros and cons since they’re all different and unique. Two of the most popular ones are Windows and Linux. Most users are aware of one or both operating systems and familiar with the advantages and disadvantages of using either of the two. However, sometimes some programs and software just run better on a specific operating system. That’s why you find so many people trying to run Windows software on Linux computers. On the other hand, you’re also likely to find many people who want to run Linux software on Windows computers.

However, in some cases, you might have to get a powerful GPU, but fret not as budget GPUs will work too, explore them below:
https://www.pcguide.com/reviews/best-budget-graphics-cards/

Linux has quite a few benefits over Windows. A few prominent ones are that it supports power command-line tools and also benefits the development environment. There are many different ways to run Linux software on your Windows computer. Here are a few ways you can do so:

Cygwin (Partial Linux Environment)

If you’re looking to run a few crucial Linux utilities on Windows and don’t really care about running a whole Linux window on a Windows desktop, then Cygwin might be right for you. Cygwin offers a range of tools that emulate what Linux has to offer but on Windows. It can’t, however, run existing Linux software on Windows desktops. The software will likely have to be recompiled. Luckily, a lot of software has already been recompiled and you can use Linux-like commands and terminals, offering similar command-line programs as you might have previously used on Linux desktops

Installing Virtually (VMs)

Using virtual machines, you can basically run any operating system within a window on your desktop. It’s that simple. The first thing you need to do is install any virtual machine app, like VirtualBox or VMware Player. Then, you need to install a Linux distribution such as Ubuntu onto the virtual machine. This is done the same way as installations are carried out onto your normal desktop and windows machine.

Adopting this method allows you to boot up your Linux software straight from the desktop. You don’t need to reboot your system every time you want to run Linux on Windows. If you’d like an even more immersive interface and want your windows to be located in the Windows desktop instead of the separate virtual machine window, you could opt to use VirtualBox’s seamless mode or VMware player’s unity mode. This would allow you to run Linux applications directly on your desktop.

Furthermore, this method can run pretty much everything excluding games and 3D software, so it’s super useful. Due to the limitation, virtual machines have with 3D effects, you might be better off not using Ubuntu since it has 3D effects in the desktop interface which might lead to instability and rough running of programs. It might make the whole system laggy — no one wants that. So, it would be smart to install some Ubuntu derivative. Xubuntu is a pretty good choice considering it doesn’t run any of those 3D effects and it’s light and efficient.

Installing Linux Distributions through Wubi

Unlike the previous solution I mentioned, this method actually involves directly installing Linux on the Windows desktop and doesn’t just involve running Linux-like tools and utilities on Windows. Technically, this means that you’ll have to restart your system every time you want to use Ubuntu.

The benefit of using Wubi to install Ubuntu, however, is that it doesn’t require you to create a whole different partition like it would normally be required for a standard dual-boot system. Instead, it uses a file located in the Windows partition and this file acts as the “Ubuntu drive”. You can simply uninstall Wubi directly from the control panel when you’re done, thereby deleting Ubuntu from your system safely and with ease. Also, it offers better performance than using Linux on virtual machines but it doesn’t perform as well as using a dual-boot configuration.

Ported and Compiled Programs (Partial)

If you’re just looking for some programs from Linux that you really miss and could use, you can simply search for ported and compiled Linux programs for Windows. It’s highly likely that someone has already ported it and you’ll be able to use it directly on Windows. If not, well, hopefully, it won’t take long for someone to get around to it. Or maybe you could do it yourself, if you know how to, that is.

Distributions (Linux Based)

coLinux, also known as Cooperative Linux, allows you to run Linux directly beside the Windows kernel. This grants you much better performance than using virtual machines. However, the catch is that it only works with 32-bit Windows systems, and doesn’t currently support 64-bit systems. This renders this option a bit outdated. But, if you don’t mind using 32-bit Windows, this might be right for you.