A Look at the Types of Explainer Videos Brands Use Today

Explainer videos have become a popular tool for businesses to use. Quick videos simplify concepts, address questions, and attract eyeballs. These are also used by businesses in various industries to connect with their audiences and deliver their messages. There are different styles of explainer videos depending on what we need to achieve. Familiarity with these styles can help organizations adopt the best approach to their goals.

Animated Explainer Videos

Animated explainer videos bring complex ideas to life in an informative yet simple way, using custom visuals where characters, symbols, and icons can tell a story that is easy to catch up with for the viewers. The different types of explainer videos open the door for endless creativity without the restrictions of filming live action. From start to finish, bright colors, crisp narration, and seamless transitions bring viewers around the world and back. 

Whiteboard Animation

Whiteboard animation replicates the sensation of someone sketching on a whiteboard while reviewing a subject. This style serves well for tutorials and instructional videos. The visuals have the appearance of being hand drawn, making it look almost as if they are being drawn live. Whiteboard animation generally deploys simplified graphics to highlight the core concepts while allowing no distractions. This style is common in technical or instructional content because it presents information simply.

Live-Action Explainer Videos

Explainer videos with live action use real people and places to show an idea. It builds trust; it feels genuine, and it originates from an individual, not a sales team. From a real-world perspective, it allows individuals to visualize how solutions or concepts could integrate into their lives. These videos may sometimes contain testimonials, interviews, or demonstrations to boost credibility. 

Motion Graphics Videos

Motion graphics videos use text, shapes, and illustrations with movement to tell a visually appealing story. Motion graphics is a form of design that can break down complex information that might otherwise look daunting. Slow-moving transitions and moving graphics are used to keep the audience glued to the material. Brand colors and fonts are helpful in maintaining consistency with other marketing assets. Many brands use this style for presentations, reports, and digital advertising.

Screen Cast Explainers

Screen cast explainers include recordings of someone working with a computer or mobile screen and are generally used to showcase a particular software, app, or online tool. Each action is guided by a narrator, making the experience easy to follow. Audiences who need to learn how to use digital products want something practical, and that practicality is where screen casts shine. Easy-to-see visuals and well-explained voiceovers show each step carefully, helping to understand the process. 

Kinetic Typography Videos

Kinetic typography is where the animated text itself becomes the primary vehicle for telling its own story. The beat of the music or narration dictates how the words and phrases move. This method encourages motion and makes the body an active observer. Kinetic typography works well with content like motivational quotes that need to convey a strong message. A lot of promotional campaign videos and social media posts use this video style.

Choosing the Right Explainer Video

Choosing the ideal explainer video from the different types of explainer videos available depends on your message and target audience. Each has its own benefits that suit various needs for communication. While live-action videos are more effective at developing trust and empathy, animated options leave more room for creativity. Complex topics can be broken down into simplified bits with the help of motion graphics and whiteboard animations. Screen casts provide the ultimate direct experience for digital products, just like kinetic typography engages the viewer through energetic visuals. 

Conclusion 

Explainer videos have become an essential communication tool for brands looking to connect with audiences in a fast, engaging, and memorable way. With a variety of formats available , from animated and whiteboard videos to live-action, motion graphics, screen casts, and kinetic typography, businesses can choose a style that best supports their message and goals. By understanding the strengths of each type, brands can simplify complex ideas, build trust, and create meaningful experiences that resonate with viewers. Selecting the right explainer video style ultimately helps ensure that your message is not only seen but understood and remembered.