Freepik AI tools review: Consistency across every visual

With the ability to create top-quality visual content faster and more efficiently than ever more, businesses are increasingly adapting creative AI tools. However, one of the common problems is having to switch between multiple different platforms for different output needs (e.g. video, static visuals, AI models, product pictures, logos). 

This is less than ideal, given that each tool has its own subscription fee and, more importantly, the content tends to lack consistency due to differences in output style and quality. Freepik offers a comprehensive solution to this. 

All-in-One Philosophy

The primary goal of Freepik AI Tools is to provide everything your brand needs without ever leaving the platform. It acts as a suite that centralises a wide range of pro editing tools and assets into one place. It incorporates AI models from Google Imagen, Magnific, Chat GPT, Runway, Flux, Kling and others, each serving a specific purpose in visual content creation. 

For example, brands can generate AI images, transform their own images with the help of AI, upscale low quality images up to 10k, find and adapt stock imagery from the visual library, remove backgrounds, adjust image sizing to fit the social media format… The list goes on. Beyond the images, there are integrated tools for AI video generation and editing, as well as audio generation. 

Having a single creative environment is highly beneficial for the productivity of designers, marketers and other content creators. They can work on a wide range of assets seamlessly, without unnecessary disruptions or tool-hopping, which improves professional workflow too.

Brand consistency

One thing is to generate a variety of different visuals, but having them all look consistent is a whole different ball game. For businesses, in particular, this is key to maintaining a strong brand identity. Freepik allows you to maintain visual coherences across multiple assets more seamlessly. 

Unlike standalone AI generators that produce a variety of outputs from the same prompt, this platform allows you to have more control over styles.  With Freepik AI Image Generator, you can train the AI models to learn your specific brand colours and aesthetics for future reference. As a result, all visuals produced will follow this pre-defined style. 

A clothing brand, for instance, can create an entire campaign around a new product launch using just Freepik. Let’s say you upload a picture of your brand-new T-shirt. Freepik Objects feature can generate high-quality AI product images of your T-shirt in different angles and colours. You can then use the AI influencer tools to create images of a realistic person modeling the shirt.

Taking it even further, you may generate eye-catching Instagram posts or YouTube thumbnails to promote your product launch on social media. Then, moving over to the Freepik AI Video Generation and Editing tools, create short clips of your model rocking their new T-shirt. All while maintaining a consistent look across all assets. 

A World of Possibilities

Creative AI tool suites, as opposed to single-purpose platforms, are undoubtedly the future of the industry. When used for brand assets, visual consistency and productive workflows are two of the most important considerations, and Freepik showcases a solution for both.