Avoiding AI-Driven Identity Fraud With Automated APIs

Artificial Intelligence (AI) is undoubtedly changing the face of the 21st century. It’s become easier than ever before to take photos (AI-assisted), create art, and even drive cars. But that means it’s becoming equally easier for the bad guys to do what they think they are good at.

So, don’t be surprised to hear that there are AI-driven fraud attempts, and these have become so effective, that businesses are losing millions of dollars.

What Exactly Are AI-Driven Fraud and Deepfakes?

You already know what AI is, just like you are familiar with fraud. Now, join them, and what do you get? AI-driven fraud: powerful, automated fraud techniques that focus on both high-effort attacks as well as generic scams. This approach by fraudsters and scammers makes it possible for them to do in minutes what they’d have initially required hours or even days to pull off.

Deepfakes, on the other hand, are like a highly sophisticated form of photoshopping that uses artificial intelligence to create deeply convincing images, videos, or even audio that is very difficult to differentiate from the real thing. This is where automated Application Programming Interfaces (APIs) for Identity data by Trestle come in. They make it easier to debunk fakes by searching for information related to an address or phone and compare it to multiple databases to determine if it’s valid.

Why Should You Implement Fraud-Detection APIs?

APIs are simply programming codes that allow data transmissions between software platforms. When it comes to detecting fraud, they exchange any information that exists about a phone number or address, such as previous owners, red flags such as previous fraud accusations, and more. That way, you can protect both your business and customers from fraud attempts.

Here’s why you should consider acquiring fraud-detection APIs for your business:

1. Automated Detection

You can decide to verify and validate the personal information linked to phone numbers and addresses manually, one at a time, but think about the inefficiency that comes with that. Not only will it take longer, but assigning such tasks to a human increases the occurrence of errors, typically from, say, exhaustion or inattentiveness.

An automated data verification, validation, and enrichment system solves this issue by increasing accuracy and reliability.

2. Ease of Use

Implementing APIs sounds like rocket science at first, until you read through the documentation. Depending on the type of APIs you want to implement, it should be quite easy even for those without prior coding experience to use or implement APIs in an existing software structure.

In some cases, you can have your provider integrate and manage your APIs for you remotely. That will save a lot of time and effort for your internal times, allowing them to focus on the core operations of your business.

3. Perfect Scaling Solutions

At this point, you most likely agree that manual checks are simply impractical. That unveils the other major benefit of APIs: they help you scale with ease. So your business is growing and you, suddenly, have become a major target for fraud attempts? No worries. APIs are designed with scalability in mind.

That way, whether you are experiencing an influx in new account registrations or you have to verify user information for transactions during high season periods like Black Friday and Cyber Monday, you won’t have to struggle with the increased traffic.

Discover the Real Power of Automated APIs With Trestle

One of the best actions you can take to avoid the effects of fraud in business is automating the prevention process. APIs are perfect for this, especially when they are from a reliable provider like Trestle.

Thanks to their powerful data verification and enrichment you no longer have to worry about your business and customers becoming part of the fraud statistics. Don’t believe it? Well, visit trestleiq.com to find out how they have been protecting businesses with APIs designed for accuracy, low latency, and maximum efficiency.