Media buying is more than just putting a couple of ads on a website. It requires you to look at target audience and media channels that will best help you. Continue reading →
Media buying is more than just putting a couple of ads on a website. It requires you to look at your target audience and the media channels that will best help you reach them. Media buying is more than just throwing money at the problem. It may seem easier, but the truth is that there are so many great advantages to focusing on targeted media buying and dedicating your time and money where it really matters: reaching the exact people you want to speak with. These four tips will highlight why targeting your advertising can make all the difference in your company’s success.
If your goal is to have three million impressions for one month, then don’t just buy up all the cheap ads that are available for that time period. This isn’t targeting or optimizing – this is just wasting money because you’ve made no attempt to choose where your ads will run. Make sure you’re only choosing the most relevant ad placements possible so that you can receive optimal results.
Media planning is not just an important step in media buying, but also an integral part of any successful advertising campaign. The media planner helps with the arrangement of ads, purchasing airtime on various television programs, and buying space for print advertisements. This includes finding the right price per advertisement slot to maximize profit while still staying within budget. An efficient way that brands, telco, and data-driven marketing firms can leverage targeted media buying is through proper management of ad buys and having a plan for your target audience. Once the plan is set up, it is passed along to the media buyer, who places these ads on behalf of the company or marketing firm. Therefore, choosing an experienced media planner can make all the difference to help you achieve all your marketing goals.
Selecting the right language, especially for sites in foreign countries, can make all of the difference between great results and none at all. If you have the option, get your ads translated for other countries or regions to get targeted results that are relevant to your audience. Use Google Analytics to keep track of every site where your ads run. Sometimes digital campaigns can be so successful that they’re not monitored closely – which is the fastest way to lose money. Google Analytics makes it easy to monitor how many clicks were made on each ad placement so that you know whether or not it’s worth keeping an ad running in a specific area.
Just as important as proper planning is keeping track of where your ads are running so that you can determine what works and what doesn’t. Without monitoring your ads closely, you won’t know which networks give the best results, how much to budget for specific sites, or even where your ad will be most visible.
You can use Google Analytics for this purpose by targeting a specific site and setting up an AdWords campaign that tracks all of its clicks. This will provide insight into how many people are interacting with each network, as well as the full reach of the campaign overall – which helps you figure out how much to spend on each area.
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