Playtech, the world’s leading entertainment software development company, has announced a new partnership with Novibet, an online sports betting powerhouse in Greece. By expanding their worldwide presence, Novibet will attract wider audiences and will benefit from a significant increase in website engagement and traffic. This partnership opens new doors to both companies to expand their product offerings.
Playtech was founded in Estonia in 1999 by Teddy Sagi and operates from its headquarters in the Isle of Man. In 2019 revenue reached 1.5 billion EUR and the company employs 5,900 people across 19 different countries. Playtech specializes in producing software for online entertainment. They also have Playtech One, an integrated CRM platform technology that delivers marketing data and single wallet functionality for its users and clients.
Their innovative technology has had a significant impact on the gaming industry, helping top online businesses to function seamlessly and enable great customer experience for their online users.
Playtech is well known for the highly popular Clover Rollover. This online app is the most popular game of its type in online history. The sequel to this game, Clover Rollover 2, has new vibrant graphics but stays true to the play style of the original app. The sequel offers more opportunities to win with a three tier award.
Playtech partnership with Novibet
Novibet has been offering online resources for a number of markets, including the UK and Greece for the last decade. They now have a selection of over 3,500 games, including online table games and live action experiences. These games are available across mobile, tablet and PC devices.
A deal made between Playtech and Novibet means Novibet in Greece will include a dedicated area for the live Playtech Play Space. A tab on their website will provide direct access to Playtech live content, which includes localized branded table games.
Plan to expand to other countries
It isn’t just players in Greece who will benefit from this deal, plans have been made to expand the live website engagement to other destinations in Europe. Shortly after its release in Greece, the online app will open to the UK market and then also to players in Italy.
From there, there could be the possibility of exploring live gaming apps to countries across the European continent. Together, Playtech and Novibet can continue to be industry leaders providing European players top quality content. In such a competitive industry, it is imperative that these companies continue to find new ways of maximizing the amount of diverse entertainment they can offer audiences. Consumer expectations are high but with partnerships such as these, meeting them is much more achievable.
Beyond the European continent?
There could perhaps be the potential for this kind of deal to be made in locations such as the United States and Canada in the near future. In most parts of the western world, attitudes towards land based games are becoming increasingly positive, with more players now signing up and playing games online.
The US government leaves it to individual states to decide the laws and regulations for their area. States that now allow online gaming include New Jersey, Pennsylvania, West Virginia and Delaware, with other states being likely to follow suit in the near future. The technology powered by Playtech has already been well tried and tested in Europe, so when more of the United States opens up to this industry, we can expect it to be adopted pretty quickly in the Western world. It is only a matter of time before live offerings are readily available to online players across the globe by Playtech and their partnership with Novibet.