How to Create a Killer Brand Name

Think about some of the biggest brands in the world, what do you realize about them? They all have names that you can instantly recognize and that you know what the brand is going to offer you and bring to the table.

When you have this in mind, then you are going to realize that having the very best killer brand name is what you need to make sure that your business is a success, that your company has the best chance of getting where you want it to be.

So, to help you to create a killer brand name we have put together some of our top tips on getting it right.

Think about words that match your vision and vibe

One of the most important things that you need to think about when it comes to your brand name is that the word that you choose matches the type of brand that you want to create. Think about words that you believe will give the right impression of your brand and appeal to your target audience.

Be different

If there is one thing that you can notice when it comes to some brand names it is that they follow a pattern. Of course, this makes it much easier to find a brand name as you can pull inspiration from others out there in the world, but you don’t want to blend into the crowd. Instead, be brave, be the brand that stands out, rather than the one that simply is following the crowd.

If you are stuck then use your surname

Whilst some of us are creative, there are also those who are not quite as able to think about an interesting and unique brand name. If you are finding it a huge struggle, then why not think about using your last name (just so long as it isn’t the lamest name in the world)? Some of the biggest brands in the world are based on the last name of the owner and creator of the business and they really do work!

Take a look at the dictionary

Another great idea is to find your brand name in a dictionary, to do this it is a good idea to look for words that relate to your brand, that have a meaning that is going to match what you are trying to offer and the audience that you want to appeal to. Just try and pick a word that is a little different and that stands out.

These are just some of the top tips to keep in mind when it comes to creating a brand name for your business. The best tip is to take your time, to focus and try and have fun with the process too, that way you can make sure that your brand name is everything that you want it to be. Whether you are wondering how to re-brand and get it right, or if you are starting out completely fresh, getting your brand name is one of those things that you absolutely need to get right. So, take the time and think about it carefully and we can promise you in the long run that things will all be worthwhile.