Steve Wozniak predicts that the Cloud is going to be a “horrendous” place in the near future. We tend to agree, if Woz is referring to large players in the cloud market who attract ire.
Amazon, Apple, Dropbox, and Google have all been in the news cycle this week due to hacked or breached data that is stored in their secure clouds. The only Goliath spared the doom and gloom is, ironically, Microsoft. Mat Honan’s situation has become the talk of the town. But for every Honan, there are many others whose cloud security plight doesn’t reach mainstream news.
With this week’s dust-up, it’s clear that while the marketing departments at each of these companies want you to believe that you own your data and everything is meticulously watched-after, what they really mean is anyone with half a brain can own your account and data if a few security questions are answered correctly to a customer service “specialist” who also happens to be a college student. (No offense against college students.)
None of this is new. Hacked clouds and online security breaches have been happening since Salesforce.com made “cloud” armchair language. However, the more dust that flies due to breaches, the harder it becomes for business decision makers to move their enterprises to the cloud. Imagine how many companies were close to migrating their enterprise to the cloud last week, only to have pulled the reigns and wait for a better day when they can look their customers in the eye.
What we need is the emergence of private clouds that are not run by the Goliaths who have a financially vested interest to mine, sell, advertise, or otherwise disclose your data.
Small private turnkey clouds are too mundane to catch the ire of hackers. Think of the Windows OS virus magnet compared to the fledgling Mac OS X in the early days. Fewer hackers went after OS X because Apple wasn’t Goliath (oh the irony) and didn’t have the aura of world dominance. Our society thrives on small underdogs who fight to provide a more honest experience to people.
Where are the honest private clouds?