Low-cost and high-value
mobile solutions for SMBs
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According
to a Yankee Group research survey, more than 40% of today’s
workforce is considered to be mobile . The survey was administered
to companies with more than 500 employees, of which at least
10% were classified as mobile workers. The
question we are asking is how can smaller businesses take advantage
of on-demand information through mobile solutions in a cost
effective manner?
The Mobile Revolution
The mobile revolution is here and now. As with many other technology revolutions,
this one began in the corporate world where only the financially
elite could afford to benefit. We are amidst a paradigm shift
where small-to-medium size business (SMBs) are also beginning
to take advantage of on-demand access to information. Prices
for mobile devices and service agreements have steadily fallen
in the past five years and are at a point where the general
population can take advantage of mobile solutions at an affordable cost.
Most people just want a solution
that works without the hassles of maintaining it or constantly
making changes to the settings. Mobility for
small businesses means having on-demand access to customer contacts,
notes, history, appointments, tasks and activities. It means
having the ability to manage this information on their mobile
device and not be required to update or re-enter these changes
in their office contact manager or CRM application. In an ever-increasing
mobile workforce, access to this type of information can mean
the difference between winning or losing opportunities and customers.
Cost Is Key
Mobility is great, but at a given cost. As a small business, you don’t have the financial resources to implement, and more importantly, maintain an enterprise-level service. Many small businesses even lack the IT resources to manage shared calendars or web email access, let alone a complete mobile CRM solution.
With lean profit margins and a tight budget, SMBs need to be
able to afford this type of solution and mark it as a simple
line item expense. You don’t have the big budgets or the cash
equity that larger enterprises do to create a business case
around spending thousands of dollars for a productivity solution.
You need to be able to see your investment break-even immediately
as well as keep a close eye out for the total cost of ownership
behind your solutions and technology. Some
enterprise-level solutions offer great features but the accrual
of long-term costs render the productivity solution as exactly
the opposite – counter-productive.
Mobile Solutions For Under $80
CompanionLink Software, a leader in mobile synchronization solutions,
has a line of affordable software products for businesses and
people that want to mobilize their contact management and CRM
solutions on a tight budget. Their
products synchronize your customer database, calendar, tasks
and activities with your mobile device. This
gives you on-demand access to information so you can remain
productive even when you’re away from the office. Their products
also have a wireless sync option that automatically keeps your
mobile device and office database updated through a wireless
connection. With this option, you never need to connect your
mobile device to your computer – it’s completely hands-free.
CompanionLink currently offers this option for all Windows Mobile
and PocketPC devices, but plans to extend this service to all
Palm and BlackBerry devices in the near future.
All of their products are developed
and priced with the SMB market in mind – minimizing the total
cost of ownership. Free software updates are
provided so your software is guaranteed to work with all the
latest mobile devices and CRM applications that emerge in the
market. They also extend free, live (and USA-based) technical
support for as long as you own their products.
For more information on CompanionLink’s line of synchronization
products, please visit: www.companionlink.com.
To read what other SMBs and customers have to say about CompanionLink
products and services, please visit the testimonial
log.
About CompanionLink Software, Inc.
CompanionLink Software, Inc. is a leading developer of data
synchronization solutions for mobile phones, PDAs and other
handheld devices. They specializes in contact management synchronization
and are also a leading OEM sync provider for companies like
Royal Consumer Electronic Products and ACT! by Sage. For over
10 years, CompanionLink’s solutions have helped synchronize
and mobilize information across multiple devices, computers,
and applications.
